Month: September 2023

TRAI advocates including digital connectivity infra in building development plans as a vital utility

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

As per the telecom regulator’s new consultation paper, while significant improvements have been made in telecom service coverage outdoors, there is still gap in meeting the quality of service demands indoors, both in residential and commercial areas. TRAI initiative is a step taken towards addressing this gap.

YouTube leads list of web publishers and applications in terms of ad impressions: TAM AdEx report

The rental services category witnessed 47x growth during Jan-Jun’23 compared JanJun’22, followed by energy drink and hosiery with 46 times and 8 times respectively. (Representative Image: Taras Shypka via Unsplash)

The report states that YouTube leads the list of web publishers and applications in terms of ad impressions followed by Aajtak.in during Jan-Jun’23 compared to Jan-Jun’22. During Jan-Jun’23, YouTube alone had 21% of ad impressions.

Wavemaker, Mindshare, Lodestar UM lead COMvergence’s New Business Barometer

GroupM refused claims that they were not called to present the pitch, calling it 'inaccurate'. (Representative Image: HamZa NOUASRIA via Unsplash)

Maruti, Reckitt, PhonePe, Proctor & Gamble, Pernod Ricard,Vivo Mobiles, Beiersdorf and Jaguar Land Rover were among some of the account moves that dominated the Indian market from Jan 2023 to June 2023.

The Marcom Avenue bags PriyaGold’s performance marketing mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As part of this partnership, The Marcom Avenue will leverage its expertise in data-driven insights, creative content, and cutting-edge digital strategies to enhance PriyaGold’s brand visibility and market reach. The agency will focus on driving measurable results, optimising customer acquisition, and increasing overall brand performance.

SAT reserves order in appeal filed by Punit Goenka against SEBI’s confirmatory order

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

During the hearing, senior counsel Abhishek Manu Singhvi, representing Punit Goenka requested that the CFO of the merged company be allowed to report directly to the board if necessary, suggesting measures to safeguard shareholder interests.

India witnesses 10 percent revenue increase in tech and durable purchases: Study

The consumer tech and durables industry in Asia Pacific is experiencing a transformative phase, driven by fast evolving market trends and shifting consumer behavior. (Representative Image: Julian O'hayon via Unsplash)

China leads the region in online sales, with approximately 47 percent of tech and durables sales. Japan, developing Asia, and developed Asia collectively contributed about 14 percent, 31 percent and 17 percent to the online market, respectively.

Cadbury Gems rolls out #MyMastiMyMusic campaign; shows music creation in easy steps

The Cadbury Gems #MyMastiMyMusic campaign film showcases today’s reality of children imitating and grooving to music which is not particularly appropriate for their age. It goes on to show a bunch of ‘Gems Kids’ who stop the inappropriate music and instead nudges the viewer to log on to cadburygems.in and create their own music which is suitable for children. (Stills from the ad)

All children need to do is select at least three unique Gems buttons on the screen to mix and match tunes of different genres and create a unique music track to dance to.

Byju’s to rebrand WhiteHat Jr as Byju’s Future School, fully merge operations with itself

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

A merger of WhiteHat Jr with self would thus help the company in reducing its overall burn, which will be critical considering its impending cash needs.

98 percent of GenZ and millennials consume mobile videos daily

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

Notably, a majority of the individuals in this demographic frequently watch videos on their smartphones, while television often acts as mere background noise.