October 2023 – Page 21

We are anticipating 2X growth for our next foldable phone compared to the last one: OPPO India

Damyant Singh Khanoria began his career at Capital Advertising, and went on to work across Mudra Communications, Adidas and Apple.

Damyant Singh Khanoria, chief marketing officer, OPPO India, talks about their new flip phone and onboarding Zeenat Aman, Jackie Shroff, Janhvi Kapoor and Siddhant Chaturvedi as ambassadors.

McDonald’s India partners with Kenny Sebastian for campaign on colourblindness

A still from the ad

To spread awareness of the new feature, the brand has also unveiled a brand film on colourblindness that explains how this feature on McDelivery will help consumers with colourblindness improve their experience of viewing their favourite burgers on their McDelivery App and website before placing an order.

The battle for truth in advertising: Challenges and solutions

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

In today’s intensely competitive market, there is increasing pressure on brands to use ethical advertising. CAIT has been active whistle blowers, pulling up errant brands and pushing companies to comply.

Marketing Mocktail: The sound of brands – sonic branding explained

Over the last 2 years, adoption of audio series accelerated across developed and emerging market, led by India and US.(Representative Image: Pawel Czerwinski via Unsplash)

Move your brand from cognition to emotion with sonic branding.

Get Real, Do Good, Be Unmissable: HUL’s Shiva Krishnamurthy decodes company’s marketing strategies

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever stated, "Taj Mahal tea is an expertise brand. Its values are expertise, sophistication, connoisseurship, rigour, craftsmanship, etc. I think all these values are embodied by Indian classical music. And the maestros that practise Indian classical music stand for these things. In many ways, by becoming associated with the art form and with the artists, we are able to create the sort of imagery that we want to."

Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product.

34 percent rely on social media to research on beauty products: Report

Fourteen percent more males plan to buy perfumes this festive season than females. (Representative Image: dole777 via Unsplash)

As per #FestiveFeeling Report 2023, 28 percent are saying that they will buy from a brand they love and prefer, with 19 percent showing interest in buying directly from brand websites owing to more product choices, competitive pricing and trust.

Lifebuoy partners with toy design maker Imagimake to promote hygiene through boardgames

The ‘H for Handwashing Games’ is a direct response from Lifebuoy to this fatigue and aims at reigniting healthy hand hygiene habits amongst the kids. (Representative image by Nathan Dumlao via Unsplash)

Recent trends across the globe have shown that the handwashing rates with soap have drastically reduced in the post-COVID era. One of the primary reasons for the decline has been the hygiene fatigue caused by the pandemic.

InMobi introduces Addressability Gradient to solve identity-loss challenges for advertisers

The AI-powered tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.(Representative Image: Jason Dent via Unsplash)

The Gradient enables advertisers to navigate the evolving complexities of data privacy, user consent and personalized targeting.

Mercedes-Benz and Nita Mukesh Ambani Cultural Centre enter into a partnership

This replica is a testimony to the heritage of Mercedes-Benz and the future is depicted with the display of Vision Mercedes-Maybach 6.

The collaboration will see Mercedes-Benz showcase their design at the Cultural Centre, starting with the Benz Patent-Motorwagen – the world’s first ever automobile.

TVS Ronin releases its #MoveLikeARonin campaign featuring cricketer Shubman Gill

The film has been released across platforms, with an on-ground test-ride activation. (Stills from the ad)

The brand film encourages riders to make their own moves and follow no script.