October 2023 – Page 22

Visionary marketers possess knowledge, conviction and the ability to inspire: Joseph George, Quotient Ventures

Marketers who succeeded in inspiring people both within the team, or agency partners, are the ones who got better work out. (Representative image by Clark Tibbs via Unsplash)

Joseph George, founder and group chairman, Quotient Ventures, believes that visionary marketers almost always ensure that the people working on the brand, both internal and external, know why they’re doing what they’re doing.

Tata Tea Gold celebrates Durga Puja and West Bengal’s handloom culture with new campaign

A still from the ad

The story unfolds with a curious child observing the similarity between the design of a Tata Tea Gold Jamdani-inspired pack and her mother’s Jamdani saree.

Mphasis turns digital consulting partner for ICC Men’s Cricket World Cup 2023

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Through the collaboration, ICC will be leveraging Mphasis’ global expertise to deliver digital experiences for cricket fans around the world.

Colgate-Palmolive rolls out a campaign for its Colgate Visible White toothpaste

The new campaign highlights the functional benefit of Colgate Visible White toothpaste through a series of humorous scenarios. (Stills from the ad)

The new campaign for Visible White aims to showcase the transformative impact of a whiter smile.

Prasar Bharati to launch OTT platform; releases draft tender outlining goals, specifications

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The proposed OTT as per the draft tender would also have advertising solutions and shall support personalised and targeted ads.

Tesla’s new advertising tactic; plans to expand to countries with potentially large market

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

There have been Tesla ads at the Haneda Airport in Tokyo. The ad runs across the entire wall and showcases Tesla’s Model Y and focuses on the brand’s large supercharger network and its famous autopilot feature.

Is Gen Z afraid of the impact of AI on jobs?

48 percent of Gen Z prioritise mental and emotional well-being. (Representative Image: Steve Johnson via Unsplash)

Gen Z is a digital-first generation who place a strong emphasis on holistic wellness. As defined by them, this wellness includes physical, mental as well as social well-being.

Novi Digital Entertainment to merge with Disney Star

Terms of the deal were not disclosed. The transaction is expected to close in Q1 2024. (Representative Image: Constantin Wenning via Unsplash)

As per an ET report, the merger proposal has also been formally presented to the Mumbai division of the National Company Law Tribunal (NCLT).

Duolingo expands to new subjects music and math

The linguistic parade continued with submissions surfacing exciting phrases like Precipitevolissimevolmente (meaning "Extremely Fast" in Italian), Sayonara (translating to "Goodbye" in Japanese), Khalis (representing "Genuine" in Arabic). Gujaratis chimed in with 'Dobi' (referring to "stupid"), Bengalis added a sprinkle of sweetness with 'Mishti' (describing "sweet"), and Telugus contributed 'bokulu' (meaning "utensils"). (Representative Image: Surendran MP via Unsplash)

To help learners of English advance towards their goals, Duolingo announces a new Immersive Learning Experience for Advanced English, a curriculum designed for English learners at more advanced levels of language proficiency.

Recalling the ad frenzy of the 2019 India-Pak World Cup league match

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

As per TAM analysis, Amazon, Kamla Pasand Pan Masala, Disney, Byjus Early Learn App, PhonePe and Fogg were the top brands to advertise during the match.