October 2023 – Page 23

9.5 crore customer visits in Amazon’s Great Indian Festival; 65 percent sellers from tier 2 and 3 cities

Interactive Avenues will be responsible for managing TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. (Representative image by Andy Hermawan via Unsplash)

Women entrepreneurs and artisans showcased an extensive range of products and sold over 18 products every minute.

MTR Foods renamed to Orkla India; Sunay Bhasin promoted as CEO

The corporate rejig, which is a part of the global restructuring at Orkla ASA—the parent company—under the newly appointed president and CEO Nils K Selte, the three independent verticals MTR, Eastern and International will operate under Orkla India.

Sunay Bhasin, who heads MTR Foods as chief commercial officer will be elevated as the chief executive officer. Ashwin Subramanian has been appointed as the new CEO, international business for Orkla India.

How brands should handle themselves in times of war

Brands cannot afford to take sides regardless of where their sympathies lie because in a war as in any dispute there are always two sides to the coin. (Representational image by George Pagan III via Unsplash)

Brands need to stay miles away from these metaphors and should stay true to their consumers because every brand needs to be hunkering down in silence in their bunker when it comes to wars.

Why Godrej Consumer Products set up an in-house ad agency?

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

The FMCG company which spends over Rs 1,000 crore on advertising globally launched Light Box, its in-house ad agency on April 1, 2023.

98 percent of Indians prefer cinematic experiences in theatres: BookMyShow

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

43 percent Mumbaikars choose storyline as the most critical trigger for them to catch a movie in a theatre, 38 percent Delhi-ites rank reviews and ratings highest to determine and decide the film to watch on the big screen and 32 percent Bengaluru-eans consider the director helming the movie to be the most important factor in their decision.

Beauty brand Sol de Janeiro onboards Khushi Kapoor as brand ambassador

Khushi Kapoor stated, “Self-care, for me, is about embracing one's unique identity, and Sol de Janeiro's products empower individuals to do just that. I look forward to sharing Sol de Janeiro’s indulgent body care rituals with Indian consumers."

This partnership marks a milestone for Sol de Janeiro as it strengthens its presence in the Indian beauty market through its strategic partnership with Nykaa.

Cricket World Cup: MakeMyTrip launches campaign tested and validated by fans

iven their extensive travel experience chasing matches globally, the chosen superfans are uniquely equipped to provide a proper assessment on the parameters of pricing, service, and space.

Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) test and validate MakeMyTrip’s curated homestays and villas in the brand’s latest campaign.

RPG Group appoints Anant Goenka as vice chairman

Prior to being the vice chairman of CEAT and Zensar technologies, Anant led CEAT as managing director and chief executive officer.

In addition to his new role, Anant Goenka will continue to serve as the vice chairman of CEAT and Zensar Technologies.

TRAI extends date for inputs on ‘National Broadcasting Policy’ formulation paper

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

The TRAI has decided to extend the last date for submission of comments up to 31st October 2023.

Indian auto industry rides high on record sales, new launches this festive season

Another luxury auto maker BMW launched the iX1, BMW 2 Series Gran Coupe M Performance Edition, MINI Charged Edition and the new BMW M 1000 R have been launched keeping the festive season in mind. The company’s financial arm BMW India Financial Services is also offering customized financial plans which include monthly instalments, reduced rate of interest for selective models, assured buy-back options and flexible term-end opportunities among other benefits. (Representative Image: Laurel and Michael Evans via Unsplash)

Manish Raj Singhania, President of FADA, said, “As a dealer community, we are quite optimistic about the upcoming festival season. We saw passenger vehicle sales reach an all-time high in September. Every month a new record is being set in auto retails.”