October 2023 – Page 28

India’s oldest think tank USI to hold first Indian Military Heritage Festival

Military Heritage Festival intends to engage global as well as Indian think tanks, institutions, corporations, public and private sector undertakings, non-profit organisations, academicians, and research scholars who have been working on topics related to India’s national security, foreign policy, military history, as well as experts in the field of military heritage.

Military Heritage Festival, in association with Network18’s television and digital platforms, will be held at the Manekshaw Centre in New Delhi, on 21-22 October 2023.

Swiggy launches new ad campaign banking on cricket frenzy during World Cup

Still from one of Swiggy's TVCs.

These ads will be available across TV and OTT platforms in multiple languages, reaching a diverse audience.

Netizens furious at Akshay Kumar for endorsing Vimal once again. But actor claims he’s not.

In the past, Akshay Kumar had apologised to fans for associating himself with Vimal.

In 2022, Kumar had stepped down as the brand ambassador of Vimal after facing backlash for the brand Vimal Elaichi

Kohler launches new brand films to make consumers reimagine their bath space

Stills from the ad

Conceptualized by Tilt Brand Solutions and brought to life by Corcoise Films, all films encapsulate the narrative of the brand – to make bathroom the centerpiece of one’s home.

Olay’s new campaign spotlights the need for female STEM role models in India

In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach. (Stills from the ad)

In March 2023, P&G’s Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. Eighty-one percent of the respondents dropped out due to the lack of female role models.

Lenovo launches campaign to ride on cricket mania

The campaign's slogan "You’ll wish everything was a Lenovo" highlights Lenovo's cutting-edge technology. (Stills from the ads)

The campaign aims to integrate all of Lenovo’s consumer portfolios – Legion, Yoga, IdeaPad.

Porter launches new campaign to commemorate cricket fervour

The films also highlight how Porter delivery partners aid the timely delivery of anything, anytime and anywhere, helping fans support their team. (Stills from the ads)

The campaign comprises three ad films reflecting the beliefs of the cricket fanatics as beacons of hope and a mark of support to the Indian cricket champions to keep them going.

Consistency is a visionary marketer’s paramount quality: Yatin Balyan, Omnicom Media Group

Through consistency, visionary marketers are able to create an ecosystem where marketers believe in innovation, analysis and risk taking thereby creating the power to influence purchasing decisions. (Representative image by Nathan Dumlao via Unsplash)

What’s key is the consistency of delivering on objectives of brands and business, not just for a short time.

Accel-backed Virgio pivots from fast-fashion to sustainable clothing

Pivots are common in the startup ecosystem. Several companies pivot over the course of their existence until they find the right product-market fit (PMF). However, Virgio’s pivot is not because it had not found the right PMF. (Representative Image: Mika Baumeister via Unsplash)

The company does not need additional capital for its pivot. Most of the $37 million that Virgio raised last year remains in the company’s bank account and gives the company a cash runway of three years, per Nagaram.

Maruti Suzuki to infuse Rs 50,000 crore by FY31 towards boosting capacity

The capital expenditure plan includes the expected investments directed towards the production of EVs, aligning with the automaker’s strategy to bolster its presence and offerings in the rapidly evolving EV segment. (Representative Image: Adrian Balasoiu via Unsplash)

Investments will be directed towards enhancing the supply chain, expanding export infrastructure, and strengthening marketing and sales teams.