October 2023 – Page 27

Early trends predict strong festive season sale for e-commerce companies

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

This year customers were seen purchasing expensive items, like phones and TVs, because they were available at a steeper discount. That decision, however, dented the demand for products in other categories.

We are strategically using AI to reintroduce Microsoft beyond the realm of Windows: Frank Shaw

Frank Shaw, chief communications officer, Microsoft, says, "When adopting new technologies, particularly large language models, we invest substantial resources in testing. This includes thorough examinations for bias and anticipating potential misuse by bad actors. Before widespread deployment, we implement mediations to address identified issues."

The head of communications at Microsoft talks about AI being a helping hand enabling individuals to bring their ideas and visions to life and not a tool to replace human roles.

How cross-branding impacts the gaming industry

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

As per All India Gaming Federation, the Indian gaming market is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, growing at a CAGR of 28-30 percent.

Xiaomi’s Manu Kumar Jain joins AI firm G42 as chief executive officer

When Xiaomi was alleged to have violated the foreign exchange rules, Manu Kumar Jain went through interrogation at the hands of the Enforcement Directorate (ED), stated a report.

Manu Kumar Jain will play a role in helping the firm expand its footprint in the Indian market.

Flipkart and Amitabh Bachchan: Sense and sensitivity are out, sensationalism is in

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

The democratisation of advertising has brought its benefits. But the overall quality of discourse has sunk to deplorable levels.

CBC ad rates for private FM radios revised by MIB after seven years

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

The gross base rate for FM radio advertisement will increase from Rs 52 to Rs 74 per ten seconds.

Meta considers introducing ad-free plan in India in 2024

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

This consideration is followed after discussions to initiate a similar plan in the European Union (EU) to arrange in line privacy regulations there.

Dabur announces completion of cloud migration

TDespite the challenges faced by related industries, legal experts find merit in the delay. They argue that the process is meticulous and time-consuming. It necessitates extensive discussions and multiple rounds of debate to incorporate information necessary for addressing various scenarios that may arise and need to be addressed by the bill. (Representative Image: Markus Spiske via Unsplash)

Dabur’s adoption of a cloud-only approach will significantly improve business resilience and enhance control of the IT landscape, helping the company augment its services for retailers, partners, employees, and consumers.

Thums Up and Ogilvy release World Cup ad featuring Shah Rukh Khan

A still of SRK's dual role in Thums Up's commercial.

Thums Up & Ogilvy get SRK to play a double role for the latest Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about team India lifting the cup.

Zomato’s Deepinder Goyal joins Shark Tank India; Full list of Sharks

The episode featuring two young Kashmiri entrepreneurs, Saad and Hamad was aired on January 30, 2024.(Image sourced from @sharktank.india via Instagram)

“All growth comes from discomfort. I am here to learn, step outside my comfort zone, and add my two special cents to something crazy. This is turning out to be a weekend well spent outside of Zomato,” Zomato’s CEO Deepinder Goyal wrote on Twitter.