October 2023 – Page 26

Goibibo announces Kareena Kapoor Khan as brand ambassador; changes social media identity to ‘Goibebo’

The film has been conceptualised by Talented and executed by Dharma 2.0.

Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece.

Acer India announces Sunil Chhetri as brand ambassador

The partnership features a range of initiatives, campaigns, and engagements. (Image sourced via Instagram - @chetri_sunil11).

Acer will use this collaboration to connect with young people and encourage them to embrace technology as a tool.

Tilt Brand Solutions turns communication partner for Lendingkart

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Tilt Brand Solutions, in this partnership, was tasked to conceive and execute a through-the-line campaign for Lendingkart featuring their brand ambassador – Rajkummar Rao.

IPG Mediabrands releases first ‘Media Responsibility Index’ in collaboration with MAGNA

This comprehensive approach equips brands to make discerning investment decisions, with consideration for brand and consumer safety in media strategies. (Representative Image: Nick Fewings via Unsplash)

The MRI India evaluates media platforms across four crucial Environmental, Social, and Governance (ESG) aligned priorities: Safety, Inclusivity, Sustainability, and Data Ethics.

TV and OTT content influences perception about mental health, say 82 percent Indians: ITC Survey

Be it GenZ or Millennials, everybody is battling stress, albeit due to varying causes. The survey findings highlight the various stressors and de-stressors at Work, in Relationships and the overall attitudes towards mental health and wellbeing. (Representative Image: Total Shape via Unsplash)

ITC’s Feel Good with Fiama Mental Wellbeing Survey 2023 unveils interesting facts about Mental Health perceptions.

Brands score big with tech-packed ads, as cricket fever takes over World Cup 2023

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

Brands across categories like electronics, FMCG, auto, fintech and beauty are not just timing their campaigns to coincide with the World Cup but also keeping it contextually relevant. Tech completes the package.

Marketing can have phenomenal impact on society: Niti Kumar, Starcom

Marketers who can really clearly define short term as well as long term goals internally within their organizations, externally, to partners like agencies or like publishers and so on, and even to sales teams, dealers, etc. (Representative image by james Healy via Unsplash)

Starcom’s chief operating officer Niti Kumar on the impact of a visionary marketer.

Marketing cannot be run by pure common sense alone: MullenLowe Lintas’s Subbu

Visionary marketers devote a lot of time regularly to read about an emerging topic, take mentoring sessions from subject matter experts, read white papers on potential applications and so on. I have learned a lot from such people. (Representative image by Randi Tarampi via Unsplash)

MullenLowe Lintas Group’s Subramanyeswar S on what it takes to be a visionary marketer.

I visited Nothing’s smartphone manufacturing plant in India and this is what I saw

As you might know by now, the Phone (2), with better ergonomics, a powerful processor and better everything, is a welcome upgrade from the well-received Phone (1). But the difference this time around is that Phone (2) is manufactured entirely in India, while its predecessor was assembled, writes the tech reviewer. (Representative Image: Shawn Rain via Unsplash)

I toured Nothing’s Chennai manufacturing facility where the company assembles the Phone (2), a design-led smartphone made entirely in India. This unit is a part of the larger plant where the components are machined and tooled. The assembly process involved multiple protective layers and rigorous quality checks.

Supreme Court to hear Google’s Rs 1,337 crore appeal against CCI penalty in Jan 2024

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

In addition to the penalty, that CCI imposed on Google last October, they had also urged then to stop participating in anti-competitive practices.