Month: October 2023

ICC World Cup: How much do ad spots during India-Pak match cost? Find out

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts.

Pharma marketing practices to continue to be under taxman radar

The report revealed that healthcare and nutrition are categories with greater awareness and demand, highlighting the competition among brands vying for limited space within marketplaces. (Representative Image: Christina Victoria Craft via Unsplash)

Tax department will not allow any violation on account of expenditures incurred by pharma companies to medical practioners and doctors, says Nitin Gupta.

Credo Brands Marketing, RBZ Jewellers get Sebi nod for IPO plans

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

The Sebi has issued observation letter on the draft papers filed by Credo and RBZ, on October 6 and September 28, respectively. In Sebi’s parlance, obtaining observation means the company can start the IPO launch process.

How AI is shaping the next era of content monetization

Deep learning algorithms can transform ordinary videos into visually stunning creations, adding a layer of sophistication to content without the need for extensive manual editing. (Image by Possessed Photography via Unsplash)

Generative technology is also being utilized by content creators to bring fictional characters to life or seamlessly integrate themselves into popular memes and trends.

Ecommerce festive season offers shrink; brands and online sellers overachieve target by 25-30 percent

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sales of LG India grew by 30 per cent with televisions, washing machines and refrigerators. Flipkart sold over 4 lakh units of Apple’s iPhones during this period.

Ambani’s stars align; beats Adani to become India’s richest individual

Mukesh Ambani and Gautam Adani on the Hurun rich list. This year, Kumar Mangalam Birla, chairman of Aditya Birla Group along with the Niraj Bajaj family of the Bajaj Group made a comeback this year, displacing Vinod Adani, brother of Gautam Adani and Uday Kotak of Kotak Securities from India’s top 10 wealthiest persons list. (Images sourced via Forbes India)

Mukesh Ambani, chairman and MD of Reliance industries secured the paramount position in this year’s Hurun list with a total wealth of Rs 8,08,700 crore. Ambani surpassed Gautam Adani, chairperson of Adani Group to achieve pole position.

Growth in India is projected to remain strong: IMF

Global inflation is forecast to decline steadily, from 8.7 percent in 2022 to 6.9 percent in 2023 and 5.8 percent in 2024. But the forecasts for 2023 and 2024 are revised up by 0.1 percentage point and 0.6 percentage point, respectively, and inflation is not expected to return to target until 2025 in most cases. (Representative Image: m_____me via Unsplash)

“Growth in India is projected to remain strong, at 6.3 percent in both 2023 and 2024, with an upward revision of 0.2 percentage point for 2023, reflecting stronger-than-expected consumption during April-June,” the IMF said in its latest World Economic Outlook report for October, released on Tuesday during the ongoing IMF Annual Meetings in Marrakech, Morocco.

MIB grants new license and witnesses nine surrenders in September, MSO registrations stand at 1,478

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Mybharat Net Pvt. Ltd secured the new license on September 13.

BFSI ad volumes on TV see 4 percent jump between January and June 2023

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Life Insurance and LIC of India topped categories
and advertisers lists respectively, during January and June this year