October 2023 – Page 31

Is Disney in talks with Adani and Maran for the potential sale of Indian assets?

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Senior executives from Disney have also been engaging with private equity funds to explore various options, which may include selling a portion of its Indian operations or a comprehensive package involving assets such as sports rights and the regional streaming service Disney+ Hotstar.

Uber introduces Uber Camper for fans looking for accommodation in Ahmedabad ahead of Ind vs Pak during the World Cup

Fans can tag their squad - up to 3 friends or family members who are also joining them for the India Vs. Pakistan match in Ahmedabad- and tag Uber India.

To win a stay in Uber Camper – Uber has launched a social media contest from October 4-October 7 where cricket fans have to post their pictures holding a placard with details on how they plan to support Team India.

Coca-Cola India and ICC Introduce recycled PET national flags of 10 playing nations for World Cup

A team of 100 workers worked 25 days and over 300 hours to bring these flags to life.

Approximately, 11,000 PET bottles were used for creating one national flag and approximately 2000 bottles were used to create an ICC Unity Flag.

Axis Bank and Publicis Worldwide India launch new ‘Sirf Aapke Liye’ ad campaign

Still from one of the ads.

Conceptualised by Publicis Worldwide India, the campaign is for the launch of the new ‘open by Axis Bank’ mobile banking app and aims to reposition Axis Bank as a digital-first financial institution in the market.

Taj Mahal Tea rolls out ‘Megh Santoor’ campaign; secures a Guinness World Record certification

Indian classical musician, percussionist, and composer, Taufiq Qureshi, has lent his expertise to ensure that the raaga resonates with the true spirit of the Indian monsoon.

The billboard, that has been stationed opposite the Vijayawada Junction railway station, will be up for a period of eight weeks.

Oreo partners with Mahendra Singh Dhoni for new campaign amidst World Cup

Dhoni said, "Trying to not jinx a win by not talking is a common one but Oreo has once again brought this live in the most relatable way. It’s been fun to bring this to life with OREO just in time for the World Cup!”

Oreo will be driving contextual communication on Hotstar during the World Cup. Also, to connect with the audience in real-time, Oreo is capitalizing on moment marketing with relatable content while matches are on.

Wavemaker India promotes Sairam Ranganathan to chief digital officer

Team Wavemaker NorthStar will bring in the right experts across platforms, commerce, analytics and tech to orchestrate data-led solutions that yield business results. In his new role, Ranganathan will continue to report into Vishal Jacob, chief transformation officer at Wavemaker India.

As the head of Wavemaker NorthStar, Ranganathan will work with clients to drive business outcomes.

Can’t stop at one: Emerging models of agency-client partnerships

Amit Doshi, Chief Marketing Officer at Britannia Industries; Subramanyeswar, Group CEO at MullenLowe Lintas Group; and Harshil Karia, founder of Schbang along with Storyboard18's Delshad Irani.

The dynamics between advertising agencies and their clients have undergone significant transformations in the past decade. While the traditional agency on record model still exists, it has had to evolve to meet the demands of an increasingly fast-paced, always-on, and crowded consumer environment. As a result, new partnership structures have emerged. Today, many large clients work with multiple agency partners, encompassing both established agencies and newer firms.

Atul Sinha elevated as chief operating officer of CaratLane

An alumnus of the Indian Institute of Management Ahmedabad, Sinha joined CaratLane on June 1, 2015, after commencing his career at Hindustan Unilever.

Atul Sinha will assume responsibility for the P&L operations of CaratLane India, focusing on driving growth and efﬁciency.

Muzaffarnagar teacher viral video: MeitY, MIB send blocking orders to X, formerly Twitter

"We filed RTI requests with MeitY and MIB inquiring about tweets covering the Tripta Tyagi misconduct (teacher in Muzaffarnagar, UP) being withheld, which have now been rejected by both Ministries. Except that, both Ministries admitted to ordering censorship," IFF said. (Image source: @CNN-News18 via YouTube)

The viral video from Muzaffarnagar in Uttar Pradesh showcased a teacher showering communal remarks on a seven-year-old Muslim student and goading his classmates to thrash him. A case has been booked against the teacher.