October 2023 – Page 32

Cricket World Cup: Godrej Interio launches multi-lingual Mega Match Madness campaign to target regional viewers

With the onset of the 'Cricket World Cup' season across the country, both these films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers. The primary focus of the ad will be in Hindi. (Stills from the ads)

With ‘Cricket World Cup’ season’s arrival across the country, the Godrej Interio films have been translated into Tamil, Telugu, Bengali, Kannada, and Malayalam to appeal to regional viewers.

OTT platforms do not fall under the purview of the TRAI

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

The TDSAT said that OTT platforms are governed under the Information Technology Rules, 2021, as per the IT Ministry.

Visionary marketers believe in magic, not just logic: Josy Paul, BBDO

Josy Paul, chairman and chief creative officer, BBDO India shares what he thinks are the most important qualities and values a marketer should have and showcase. (Representative image by Karly Santiago via Unsplash)

They are also DJs to the marketing mix, says Paul, chairman and CCO, BBDO India.

The best marketers aren’t obsessed with marketing: Arun Iyer, Spring

Arun Iyer, founder and creative partner, Spring Marketing Capital shares what he thinks are the most important qualities and values a marketer should have and showcase. (Representative image by Intricate Explorer via Unsplash)

What are the qualities and values a marketer should have and showcase to be a Visionary?

Godrej Consumer Products Q2 sees steady growth in India despite weak macros

In specific product segments, home care witnessed mid-single digit volume growth, while personal care achieved growth in the low-single digits. (Image source: Moneycontrol)

The company’s Park Avenue and KamaSutra brands showed sequential inprovements, indicating that they are on track to meet their full-year guidance.

Kapil Sharma, Huma Qureshi, Shraddha Kapoor under scanner for promoting Mahadev Online Book app

The celebrities have been summoned two days after Ranbir Kapoor was pulled in for questioning on the case.

The Enforcement Directorate is inquiring on the payment that the actors have received for promoting the app.

How much did the maker of angry Rahul Dravid ad, CRED, spend on marketing?

CRED, the fintech company started by Kunal Shah, has cut marketing expenses by 27 percent in the fiscal ending March 2023. (Image source: Moneycontrol)

CRED, the fintech company started by Kunal Shah, has cut marketing expenses by 27 percent in the fiscal ending March 2023.

Dream11 acqhires fantasy cricket stocks startup Sixer

Over the years, Dream Sports has backed a range of startups through its corporate venture and M&A arm Dream Capital, that has a corpus of $250 million to invest in sports, gaming and fitness-tech startups. (Image source: Moneycontrol)

Sixer is a fantasy cricket game where prominent cricket players are presented as stocks that people can buy and sell.

Gen Z’s craze for vegan beauty products is driving this IIT grad founded D2C startup

As the demand for cruelty-free and eco-conscious choices gains momentum, the rise of vegan beauty products has become something of a phenomenon. (Representative Image: Samuel Regan-Asante via Unsplash)

Natural-vegan beauty and personal care brand Pilgrim has seen its sales doubling from Rs 10 crore to Rs 20 crore in the last six months, co-founder Anurag Kedia told CNBC TV18. Interestingly, it also has a Korean skincare range which uses seriously exotic ingredients like volcanic lava ash.

Indian brands leverage emotional connect of cricket, align campaigns with World Cup

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

Industry estimates project that brands are poised to invest approximately Rs 20 billion in advertising spots on streaming platforms.