Month: October 2023

Tourism association plans to promote religious destinations like Shirdi, Nashik in Maharashtra

Shirdi, located in Ahmednagar district, is famous for the revered Saibaba shrine, while Nashik is home to significant religious landmarks such as the Trimbakeshwar temple. (Representative Image: Aniket Sharma via Unsplash)

IATO, a consortium of over 1,600 members within the tourism industry, unveiled a plan to promote the “triangle” of Shirdi, Nashik, and Chhatrapati Sambhajinagar, along with other tourist destinations scattered across Maharashtra.

India’s booming online gaming industry faces challenges in transition to 28 percent GST bracket

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

While the government’s efforts to regulate and tax the sector are understandable from a revenue generation and user protection standpoint, it’s crucial to ensure that these measures do not stifle the industry’s potential.

Marketing Mocktail: Branding with the enemy- the Enemy-Stand-Mantra construct explained

Replying to the post, Deepika Warrier, head of marketing at Bajaj Auto shared an interesting take. Warrier in one of her previous roles was vice president of the nutrition category for PepsiCo India.  (Representative Image: GR Stocks via Unsplash)

Products solve problems in our lives. Brands beat down the enemies that torment us every day.

ZEEL acquires and incorporates ZEE UK Max Ltd in the United Kingdom

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

ZEEL informed the BSE of its incorporation of ZUML in the United Kingdom on September 28 with an initial share capital of £25000 that was divided into 25000 ordinary shares of £1 each, fully paid-up.

TDSAT rules in favour of Star for free streaming of cricket matches

The TDSAT however, asked that the AIDCF maintain a list of consumers who have subscribed to the Star Sports channel on their platform as a lot of the same content is being made available through video streaming on Disney Star’s OTT platform. (Image source: BCCI via X)

The tribunal stated that an OTT platform is not a TV channel, nor do they require any permission or licence from the Central Government.

MIB decriminalizes Cable TV Regulations: Amends operational mechanism

In a letter that was released on February 13, the IBDF highlighted that it would make a detailed representation to the parliamentary committee which was headed by Prataprao Jadhav, member of parliament, Shiv Sena. (Representative Image: Erik Mclean via Unsplash)

The ministry has introduced amendments to the Cable Television Networks Rules, 1994, emphasizing the operational framework for implementing the decriminalized provisions of the Cable Television Networks (Regulation) Act, 1995.

Starbucks to get rid of disposable cups by 2030: Reports

In 2022, and in some markets, the coffeehouse company began to make use of single-use paper cups, which contained 30 percent recycled material, signifying a 10 percent jump in the content presence. (Representative Image: KAL VISUALS via Unsplash)

Beginning from early 2025, the company aims to have all cups at 30 percent recycled material in all the stores in the United States.

One in ten schools provide a customised privacy notice for children and execute age verification: Report

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

90 percent of the organisations showed users a privacy notice when collecting data through their websites, but since such a notice is the first step for any organisation entering the digital world, the high level of compliance did not indicate the presence of a robust data privacy framework.

90 percent of marketing leaders find their role more complex: Report

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The second biggest global challenge for marketers (number one in the US and APAC) is understanding buyer needs — perhaps because only half say their organisations prioritise sharing audience data, while less than a quarter utilise AI to understand, segment and target buyers.