October 2023 – Page 34

Global brands set to make a splash in ICC Men’s Cricket World Cup 2023

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

As World Cup kicks off major corporations like Coca-Cola, Google Pay, and Hindustan Unilever vie for the attention of India’s 1.4 billion cricket enthusiasts.

From Flipkart to Google, brands are making billboards great again

Some long-term outdoor campaigns, generally at fixed spots, have become landmarks in India. Among them is dairy brand Amul, which has reserved specific hoarding sites across the country that have now become landmarks. Amul’s campaigns have a blend of vitality and recall.

Companies want their outdoor ads to make a splash on social media.

Luxor launches new ad film ft. Virat Kohli ahead of World Cup

The fraudsters have also altered an interview clip of Kohli, replacing his real voice with a synthetic one to make it seem like he is promoting an online game of dubious value.

Luxor also plans to invest significantly on building the Luxor Schneider LX MAX brand in the coming months through series of media, consumer activation and trade initiatives.

Indian Hotels, IndiGo, Varun Beverages on frontfoot for cricket World Cup

The operating loss saw a 144 percent surge compared to the previous year (Image source: Moneycontrol)

The festive season combined with the cricket World Cup is expected to reap rich dividends for key stocks in the travel, hospitality and food sectors.

ONDC forays into skill-based services; plans to rope in Urban Company

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

On a monthly basis, ONDC is clocking over 3 million transactions a month, which were only 1 million in July-August.

Bata India launches athleisure clothing under ‘Power Apparel’

The Power Acti-Wear range is designed to aid fitness enthusiasts to pursue the activity of their choice with comfort.

With the launch of Power Apparel, Bata India plans to combine cutting-edge innovation with fashion forward designs.

Sandeep Goyal writes open letter to ASCI on surrogate ads in World Cup 2023

He states in the letter, "The last IPL was relatively free of surrogate advertising, at least on television (most brands continued to flout the guidelines on digital, though). But from the long list of ICC and Disney Star sponsors, it is clear that the various liquor brands are again lining up for big time action – presumably using dubious and questionable surrogates."

In the letter, Dr. Sandeep Goyal urges the advertising standards’ council to stay vigilant.

Panasonic Life Solutions India launches new TVC ‘Load Lega Leader’ amidst ICC World Cup 2023

The overall messaging of the campaign emphasizes on the importance of load sharing especially in Indian households which sets the narrative of - ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

The TVC conceptualized by Wondrlab, comprises the messaging about utilizing the enormous gatherings of Indian families to watch the World Cup.

India’s services sector activity expands again in September as PMI rises to 61.0

The PMI is a survey-based indicator based on the responses of around 400 service companies. The sectors it covers includes non-retail consumer services, transport, information, communication, finance, insurance, real estate, and business services. (Representative Image: Erik Mclean via Unsplash)

Data on the services sector’s performance comes after the manufacturing PMI fell to a five-month low of 57.5 in September.

Meta introduces Gen AI features for advertisers

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.