October 2023 – Page 30

Joy Chauhan moves on from Wunderman Thompson

This year in March, Joy Chauhan was given the position of chief client officer, stated a media report.

Joy Chauhan had a run of 10 years at Wunderman Thompson.

GST Council Meet: Centre says not taxing online gaming firms retrospectively as states flag concerns

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Previously, online gaming companies paid 18 percent tax on the platform fees because the law was ambiguous, while betting and gambling always fell under the 28 percent slab.

PepsiCo’s Gatorade rolls out ‘Sweat Makes You Shine, campaign featuring cricketer, Hardik Pandya

Gatorade’s new campaign will be amplified through a 360-degree campaign across television, digital, outdoor and social media. (Still from the campaign)

The campaign emphasizes Gatorade’s commitment to inspire young individuals to lead active lifestyles.

McCain’s Aditya Krishna: A 15-minute interaction with a shopkeeper can give you a lot of marketing insights

Aditya Krishna, sales and marketing head, McCain Retail, stated, "I would share two pieces of wisdom. First is to do what you enjoy doing. If a Monday morning feels like a drag, it's normal. But if a Monday morning feels like a drag very often, then one needs to re-evaluate what one is doing."

Storyboard18 caught up with Aditya Krishna, Sales and Marketing Head, McCain Retail. He touched upon the marketing content he consumes, shared his opinion on workplace toxicity and burnout, talked about the books he is reading, and a whole lot more.

BARC Ratings: News18 Lokmat beats ABP Majha in Marathi News segment

News18 Lokmat regularly picks up ground-level issues that impact people lives, along with real-time coverage of local politics and events.

News18 Lokmat has firmly secured the top position in Mumbai in terms of reach among viewers. The channel boasts an impressive cumulative reach of 5215, while ABP Majha lags behind in the third position with a reach of 4568.

Zepto partners with cricketer Jasprit Bumrah to launch new ad campaign

Jasprit Bumrah will be seen in a series of three ad films. (Image sourced via Moneycontrol)

This campaign marks the first time that the Indian audiences will experience high-intensity SFX that rival the big screens of the cinema.

Asia Cup 2023 ad volumes surge by 31 percent: Cricket continues to dominate Indian advertising landscape

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

As per TAM reports, Food and beverages claimed the top spot in ad volumes, followed by personal care/hygiene, construction, industrial and real estate, materials/equipment, services, and automotive.

Rise in demand for homestays during Cricket World Cup

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

According to Airbnb, the surge in searches for stays in India during the (World Cup) tournament days, has made the country as the go to destination for cricket fans from all over the world.

Uniqlo expands footprint in India, aims to build LifeWear concept and promote sustainability

Tomohiko Sei, CEO, Uniqlo India, tells Storyboard18 that the company aims to build the LifeWear concept in India, which requires strong operations and well trained store managers. The LifeWear concept is about the Japanese values of simplicity, quality, and longevity.

Tomohiko Sei, CEO, Uniqlo India, discusses the opportunities and challenges of a complex market like India.

Vi’s new campaign ‘Be Someone’s We’ endorses inclusivity and togetherness

Several studies indicate that people from all walks of life, especially the GenZ and millennials are struggling with challenges such as loneliness and social isolation impacting their overall well-being. (Stills from the ads)

With the world cup and festive season, the 360 degree campaign highlights ‘Power of Connectivity’ focusing on the well-being of digitally connected Indians.