Month: October 2023

Navigating the modern marketing landscape: Automation for small businesses

Leveraging the advantages of new-age technologies, small businesses can learn to adapt and thrive by responding to demands from consumers and optimising resources for enhanced business strategies. (Representative Image: Clark Tibbs via Unsplash)

Small businesses can leverage AI to streamline processes, automate customer service, and control inventory stock more accurately. It can help simplify tasks and complement the overall consumer experience.

Ogilvy after Piyush Pandey: Can the agency retain creative monopoly amid fierce competition?

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Piyush Pandey’s transition to an advisory role comes at a time when a raft of new agencies and specialist firms seem to be challenging the creative monopoly of ad giants like Ogilvy.

Two influencers accused of a million dollar fraud continue to inspire people on Instagram

Meanwhile, hundreds of investors in India rue the loss of their investments, due to bad judgements and poor research. (Representative Image: Claudio Schwarz via Unsplash)

A CNBCTV18.com and Moneycontrol exclusive: According to the Enforcement Directorate, the money collected from the investors were moved to other companies and entities which were related to the perpetrators, without the knowledge of the “gullible investors”.

MAdtech Point: Decoding the role of account aggregators

Today, advertising and sponsorships helps publishers fund their content production needs three times to one. Subscription revenues are growing but in a market like India, ad funded content will remain salient for some time to come. It is advertising that will continue to fund the publishing ecosystem. (Representative Image: Ehimetalor Akhere Unuabona via Unsplash)

Advertising agencies in the form of account aggregators can play a responsible role. They need to reinvent themselves and believe that they can play the role of account aggregators and not leave it to the technology service providers to do that job, writes our columnist.

Piyush Pandey: A leader juggling infinite roles

The first lesson I learned was that good communication work comes from a clear brief, and the clear brief must be concise in just two or three lines. Strategic and clear thinking is a prerequisite for good creative work, and the clearer the thinking, the simpler and more precise the brief, states Vivek Sharma. (Image source: Ogilvy)

Piyush Pandey is a living example of how one can be the same person at work, home, with friends, et al, and be easygoing and successful while doing so, says Vivek Sharma, founder of Altivyst Advisors.

Dunzo co-founder Dalvir Suri to exit cash-strapped startup

While Dalvir Suri overlooked operations across the company, he was particularly responsible to scale Dunzo's B2B business, Dunzo Merchandise Service (DMS), which now accounts for a majority of Dunzo's business since the company has been scaled down its customer-centric arm.

Sources at the company highlighted that Suri has tried exiting the firm earlier, but had stayed back after discussions with CEO Biswas. Suri has no stake in Dunzo and took home just a salary with some ESOPs, like several other employees.

Piyush’s Pandeymonium: The man that shook up Indian advertising

Prakash Varma, director, Nirvana Films says, "Piyush has the loudest laugh in the room but he is also the person who is moved to tears and cries spontaneously when he sees good work." (From left to right: Prakash Varma and Piyush Pandey)

Prakash Varma, director of Nirvana Films, talks about the impact the larger-than-life figure of Piyush Pandey had on him, and the personality traits that made him a true leader.