Month: November 2023

SUV sales in India poised to cross 2-million mark in 2023

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Changing consumer preferences, better roads, increased income levels and customisation options are spurring demand for sports utility vehicles.

Snapchat users can now shop on Amazon directly

IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

The collaboration enables Amazon to showcase its products through ads on Snapchat, complete with real-time pricing, delivery estimates, product details, and Prime eligibility. Users have the option to link their Snapchat accounts to Amazon through a simple one-time setup.

World Children’s Day: Agoda creates ‘Maya and the Secret World of Agoda’ children’s book with Gen AI

‘Maya and the Secret World of Agoda’ is centered around a young girl named Maya, who embarks on an adventure while visiting her mother at Agoda’s Bangkok office.

The original copy and the initial visual designs for the 24-page children’s book were created completely by Gen AI tools, ChatGPT and Midjourney, under the supervision of Agoda’s marketing, tech, and translation teams.

JioCinema forays into kids entertainment

Gaming, ed-tech, and coding apps were found to have the most trackers, with gaming having 11 and ed-tech having 10 overall for tracking. (Image by Patricia Prudente via Unsplash)

JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age-appropriate content.

BluSmart unveils its new visual identity

Under this MoU, while ASDC will implement a 3-month comprehensive driver skills training to equip these women candidates with the necessary skills and knowledge required for safe and efficient driving,

The colour of the logo has shifted from a slightly purplish-tinted blue to a pure, vibrant blue. BluSmart sought inspiration from nature itself.

Inspired or copied? Google’s new Mr. India ad called out

John Thangaraj, group chief strategy officer, at FCB Group, responded to Krishna's post on LinkedIn. Thangaraj wrote that their film is inspired by a scene from the nineties film Mr. India which starred Anil Kapoor, and if at all there are any similarities in the two works, it is coincidental. (Stills from the Google ad)

A former creative director of Pocket Aces pointed out that FCB India, maker of Google’s latest ad, is frame-by-frame similar to an animated video he created in June 2023.

If you plan to attack some other nation and use AI there, that is an issue: NR Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

Murthy pointed out that our first task would be to move from an oral culture to a written culture, to a documentation-oriented culture, so that huge amounts of data can be generated.

Dabur family under scanner in the Mahadev App case

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The Burman family said the FIR was an “arm-twisting” attempt that comes at a time when the Burman family is in the process of acquiring Religare Enterprises.