November 2023 – Page 25

Sagar Kapoor, chief creative officer – global brands at Lowe Lintas, quits

Sagar Kapoor is credited with some iconic campaigns like Lifebuoy’s #HelpAChildReach5, including Gondappa and Future Child that were implemented globally.

Sagar Kapoor has spent over 19 years with Lowe Lintas serving various local, regional and global mandates.

Virat Kohli breaks Sachin Tendulkar’s records on and off the cricket pitch

Virat Kohli (left, image by @ICC via Twitter), Sachin Tendulkar (right, image via Moneycontrol)

Find out which other record of Sachin Tendulkar’s, Virat Kohli broke.

Cannes Lions to be held from 17–21 June 2024

Cannes Lions has opened its annual Call for Content which welcomes proposals from anyone, anywhere; and its fully funded talent accelerator programme for women, See It Be It.

Ethical Marketing in edtech – The balance of profit and purpose

Trouble begins when the makers and marketers of one kind of product start trying to build stories that cater to a people that aren’t meant to be your customers in the first place. And trouble grows when those customers sooner or later discover that your product’s ecosystem is built around a foundation they don’t subscribe to. Do this enough times and trouble really explodes. (Representative image by Melanie Deziel via Unsplash)

Telling potential and existing customers a story that’s not authentic to your purpose is a fool’s errand, because there’s no way to back it with the credibility that comes with all the interventions and avenues one has (hopefully) built in the service of said purpose.

Not just cricket: IPL team RCB looks to position itself on a different pitch

In an exclusive interview with Storyboard18, he spoke about the commercial success of brand RCB, elevating the franchise beyond the realm of cricket, and more.

Rajesh V Menon, vice president and head of RCB, said that with overseas money on tap, Indian sports have gained significant traction.

ICC Men’s Cricket World Cup 2023 sees 19 percent surge in ad volumes: TAM

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Leading advertisers of the season till date are Vini Product, FX Mart, Mahindra & Mahindra, Coca Cola India, and Hindustan Unilever.

GroupM introduces comprehensive post-cookie readiness program testing Google’s privacy sandbox

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

For advertisers who might not be fully prepared for the deprecation of third-party cookies, this program gives participants an opportunity to pave the way for how brands target, optimize, and measure without them.

Yashraj Mukhate celebrates Diwali recreating Moti soap catchphrase

The 44-second song is a recreation of the famed line of the Moti soap ad, whose catchphrase is ‘Uta Uta Diwali aali. Moti Snanachi Vel Zali’ (Wake up, Diwali is here. It is time to bathe with Moti soap). (Stills from the videos)

The original, Uta Uta Diwali aali, Moti Snanachi Vel Zali, based on the customary oil bath and application of a paste of herbs during Diwali, was released in 2013. It is immensely popular in the western belt of India.

Dentsu Q3 FY2023 Results: India continues to experience the impact of slower client spend

Group underlying operating profit declined 10.4 percent yoy to JPY 37.5bn. Operating margin declined by 180bp yoy to 13.5 percent. (Representative Image: Jezael Melgoza via Unsplash)

Globally, cost management remains in place with measures such as hiring freezes, lower external spending and reduced travel and entertainment costs.

Viacom18 appoints Rohit Dhawan as vice president – customer marketing

Rohit Dhawan started his career at Mindshare and went on to work across ESPN Star Sports and HT Media.

Previously, Rohit Dhawan was the vice president – content plus at Mindshare.