November 2023 – Page 26

Nike appoints Nicole Hubbard Graham as its new CMO

Nicole Hubbard Graham began her career with Nike as director - North America women’s marketing.

Nicole Hubbard Graham is stepping into the shoes of Dirk-Jan van Hameren who had a run of over 30 years at Nike.

WhatsApp Channels crosses 500 million MAUs; Mumbai Indians, Indian Cricket Team, Diljit Dosanjh, Allu Arjun, among most popular channels

WhatsApp Channel may also introduce advertisements in the Status feature, as per recent reports.

Mark Zuckerberg, announced the news on his WhatsApp Channel, “500 million monthly actives on WhatsApp Channels in the first 7 weeks! Great to see the WA community so engaged.”

Tech Mahindra appoints Peeyush Dubey as chief marketing officer

Peeyush Dubey began his career at IDS NEXT Business Solutions, and went on to work in companies like IGATE, Infosys, Mindtree and Larsen & Toubro Infotech.

Prior to this, Peeyush Dubey was the chief marketing and strategy officer at TheMathCompany.

Fine dining, fast food, and live counters. What’s that got to do with the state of advertising?

"The world had changed so much from the days of the leisurely old diners. Meanwhile customers would often complain while eating at fast-food joints ‘I still remember those amazing meals I used to have at those diners,’ " writes Jitender Dabas while comparing old diners to large networked agencies. (Representative Image: Tim Mossholder via Unsplash)

An analogy between the restaurant and Indian agency businesses that’s alarming and thought provoking at the same time.

WATCH: The Visionaries – The biggest celebration of the brightest marketing minds in the country

The first chapter of the Visionaries program held in Gurgaon featured Nestle's Suresh Narayanan, Info Edge's Sanjeev Bikhchandani and CMOs and CEOs leading the country's biggest brands. (Stills from the event)

India’s top CMOs and CEOs assembled to celebrate the future of marketing and forward-thinking marketers building enduring brands. Watch!

DDB Worldwide’s global chief creative officer Ari Weiss moves on

Under Ari Weiss's leadership, DDB was awarded Network of the Year at One Show and at D&AD three years in a row, along with being named 2023 Network of the Year at the Cannes Lions International Festival of Creativity.

Ari Weiss plans to open his own independent agency early next year.

Network18’s vibrant Diwali celebration: A festive fusion of fun and camaraderie

The Diwali celebration at Network18 encapsulated the essence of togetherness, creativity, and unity.

Beyond the games and competitions, the celebration served as a unifying force, fostering connections across various departments and levels within Network18.

Sahara Group chairman Subrata Roy passes away at 75

Under Subrata Roy’s leadership, Sahara expanded into numerous businesses. It launched the Hindi language newspaper Rashtriya Sahara, initiated the Aamby Valley City project near Pune and entered the television space with Sahara TV. In the 2000s, Sahara acquired iconic properties such as London's Grosvenor House Hotel and New York City's Plaza Hotel. (Image source: Moneycontrol)

The founder of Sahara India Pariwar passed away due to cardiorespiratory arrest following prolonged illness.

ACKO ropes in actor R Madhavan as its brand ambassador

This partnership signifies a shift in the way consumers have been perceiving and navigating insurance, a sector that has been operating at a trust deficit in India. (Image source: Moneycontrol)

Madhavan will work with the ACKO team to create content that will demystify the nuances of insurance and empower consumers to make informed decisions.

Decoding Haier’s marketing strategies during the World Cup and festive season

Companies and brands spend crores of rupees to get new customers but very little has been done for the existing consumer, says NS Satish, president, Haier Appliances India.

NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.