November 2023 – Page 27

How listing makes startups, consumer brands more accountable, responsible

Going public is the beginning of a new story for brands. The credibility and trust net will just widen from here, as there is no scope for hiding. The true test of the brand is after the IPO, they say. (Representative Image: Clark Tibbs via Unsplash)

Being in the public market itself gives startup brands immense reach and recall in a diverse country like India. That’s why brands need to be well aware of what they do thereafter.

Disney+ Hotstar EVP and CMO Sidharth Shakdher quits the company

Sidharth Shakdher's innings with Disney+ Hotstar began as senior vice president and growth head.

Sidharth Shakdher was the executive vice president and chief marketing officer at Disney+ Hotstar. The streamer has been losing steam in the India market lately.

MIB successfully completes special campaign 3.0 on swachhata and disposal of pendency

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

A total of 1013 Outdoor campaigns were conducted. 1972 spots identified and cleaned. 2,01,729 Kg of Scraps disposed of, revenue of Rs. 3.62 Crore earned and space of 29670 Sq ft has been freed. 49,984 files reviewed, out of which 28,574 files were weeded out. 841 e-files were also closed.

Mahadev Betting App: Fresh scandal linked to cricket match-fixing

Online advertisement intermediaries are also advised not to target such content towards Indian audience(Representative Image: Markus Spiske via Unsplash)

The complaint on the match-fixing racket indicates that the cricket matches were “manipulated” by the syndicate. Out of 32 names, at least five are Chandrakar’s known associates said to have been operating from multiple parts the country and the Middle East to “fix” matches.

Federal Bank’s new Diwali campaign promotes starting saving early

Still from the ad.

The campaign focuses on the importance of starting saving early. ‘Bachane ki aadat bachpan se’ is a campaign that promotes saving from childhood itself to achieve financial independence.

HDFC Mutual Fund highlights parents-children bond in new campaign

The campaign, showcased through a video, draws parallels between the enduring trust shared by parents and their children and the concept of Systematic Investment Plans (SIP). (Stills from the campaign)

The video illustrates how a parent’s relationship with their child mirrors the consistency and reliability of an SIP, emphasizing the long-term commitment and nurturing aspect.

Optimism among businesses, but India’s consumption story has cracks

India's industrial growth cooled to a three-month low of 5.8 percent in September, data released on November 10 showed, well below economists' expectations of 7.4 percent. Driving growth lower were consumer goods. (Representative Image: Microsoft 365 via Unsplash)

Multiple surveys show that the sentiment of Indian companies is improving. However, matters are far from straightforward when it comes to consumers.

MAdtech Point: MAdTech Stack has a far bigger social responsibility in harnessing artificial intelligence

Generative AI, once the domain of science fiction, now sits at the fulcrum of a new world order. Its content creation and data analysis prowess has ushered in an era of personalised consumer experiences at a previously unimaginable scale. (Representative Image: Mohamed Nohassi via Unsplash)

It is advertising that runs the internet. The advertising industry, therefore, has a far bigger responsibility in ensuring that artificial intelligence led solutions does not go unchecked.

Digital Competition Law for tech companies likely after Lok Sabha polls: Sources

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The central government’s plan to introduce a Digital Competition Law faces uncertainty, marked by significant resistance from major players in the tech industry.

Diwali 2023 season: Sales at retail & online stores clock all-time high, 65% of online sales outside Tier-1 cities

The five days of Diwali sales growth registered an increase of 2% on a YoY basis. (Representative Image: Udayaditya Baruavia Unsplash)

The Confederation of All India Traders (CAIT) has announced that India’s retail markets have recorded a record trade of ₹3.75 lakh crore due to the Diwali festival, projecting additional cumulative sales worth ₹50,000 crore in the upcoming festivals of Govardhan Pooja, Bhaiya Dooj, Chhath Pooja, and Tulsi Vivah.