November 2023 – Page 28

Bookstrapping: Five books tapping on the theme of Hindustan

And while we as a culture, are most ready to be reminded of all the reasons why Lord Rama is revered in the country, the sentiment of ‘pride in our roots’ has gripped the entire entertainment industry. (Image source: Amazon)

Our book reviewer lists five books that touch upon H-Pop, last rites and its rituals, teachings of Ramayana and a lot more.

Piramal Capital & Housing Finance highlights the essence of ‘Pehli Diwali’ in new campaign

Conceptualised by The Womb, the film released on Piramal Finance's social media and TV channels captures the essence of "Pehli Diwali" for new homeowners and entrepreneurs. (Stills from the campaign)

The film has been released on Piramal Finance’s social media and TV channels.

MIB’s proposed new broadcasting regulations to include OTT and strengthen self-regulation

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

Set to replace the outdated Cable Television Networks (Regulation) Act of 1995, India takes a bold step into the digital age as the Ministry of Information and Broadcasting introduces the Broadcasting Services (Regulation) Bill, 2023.

Punit Goenka addressed reports about Zee-Sony India merger talks stalling over disagreement on leadership

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Punit Goenka said, “We are in active engagement with Sony on various parts of the entire scheme to be finally implemented after all the approvals that we have got.”

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.

We expect Keventers to be a trusted household name, says founder Agastya Dalmia

Agastya Dalmia, founder and Chief Executive Officer (CEO) of Keventers.

Storyboard18 caught up with Agastya Dalmia, founder and CEO of Keventers, to understand the modern role of legacy brands in India.

Mortein launches its first festive campaign #MorteinKiRakshaJyoti

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The campaign serves as a reminder to use Mortein Liquid Vaporizers during the festive season, symbolizing it as the “Raksha Jyoti,” safeguarding against disease-carrying mosquitoes.

CXO Moves: Exec movements at WPP, Publicis Groupe, L&K Saatchi & Saatchi, Sleepwell and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Jane Geraghty, Smita Salgaonkar, Ajay Pandey and Charu Kishnani)

Executive moves in the world of brands and agencies.

Biz Moves: Rediffusion and Sociowash bag mandates

Rediffusion has bagged the creative mandate of Ashiana Housing where the account will be handled by the agency's Delhi office. (Representative Image: Abigail Mangum via Unsplash)

Keep up with all the key business wins and the account movements.

Is brand purpose finding a new meaning in marketing playbooks?

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Not all brands can or should be champions of some purpose or the other. Brands have to integrate individual, planet and societal benefits more strongly and recalibrate the weightages from time to time, opine brand experts.