Month: November 2023

Joy Personal Care rolls out a campaign featuring its brand ambassador Sushant Divgikar

The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. (Still from the commercial)

With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasizes that authentic beauty extends beyond societal expectations and gender norms.

OTT regulation in Broadcasting Services Bill is light touch and not same as others: MIB secretary Apurva Chandra

Storyboard18 reported that Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021. A civil engineer by education, Chandra had earlier served as Secretary, Ministry of Labour and Employment.

The debate surrounding content regulation has been reignited with the release of draft recommendations for a Broadcasting Services Bill. While experts anticipate increased content regulation, the Ministry of Information and Broadcasting (MIB) has a different point of view. In an exclusive interview with Storyboard18, MIB Secretary Apurva Chandra delves into discussions about content regulations, the growth of linear TV co-existing with OTT platforms, regulatory considerations and strategic plans for the AVGC sector, among others.

Explained: The many brands in Reliance Consumer Products’ portfolio

In September, it was reported that Reliance Retail was investing Rs 300 crore of equity into RCPL. As per the last fiscal financial statement of RCPL as highlighted in a report in Economic Times, Reliance Retail had already infused Rs 277 crores. (Image source: Campa Cola - Moneycontrol, Sosyo - News18 Hindi, Lotus Chocolate - News18)

Reliance Consumer Products Limited (RCPL), which was established in 2022, has been on an acquisition spree. Its portfolio today includes a wide range of well-known brands, including Alan’s bugles, Sosyo, Campa and Maliban biscuits. Storyboard18 takes a closer look at Reliance Consumer’s brand portfolio.

Live streams are becoming a more interactive medium than just a broadcast medium, says Nisheeth Pandey, Eloelo

"Our target audience, in a line, would be defined as middle India. We are quite clear that we are an app that needs to cater to the masses. When I say middle India, we have people coming to the app from all walks of life," says Nisheeth Pandey, COO, Eloelo.

Storyboard18 connected with the COO of the live video chatroom platform, who spoke about the trends in the live entertainment and social gaming space, their evolving target audience, their competitors, the role of influencer marketing on Eloelo and a lot more.

MIB’s Anurag Thakur: AI plays important role in news but can’t replace news editors with experience

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

Union Minister for Information and Broadcasting, Anurag Thakur, highlights the need for responsible use of AI in media on National Press Day

ASCI releases guidelines to ensure fair environmental advertising

One of the guidelines state, "Environmental claims must be based on the full life cycle of the advertised product or service, unless the advertisement states otherwise, and must make clear the limits of the life cycle." (Representative Image: ANGELA BENITO via Unsplash)

Developed by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices.

Adani Sportsline announces Sanjay Adesara as new chief business officer

Sanjay Adesara has a proven track record in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.

Adesara’s strategic approach for Adani Sportline will include the development of an effective approach for brand strategy, brand activation, and cross-functional team management.

Will there be buyers for unsold TV ad inventory for the finals of Cricket World Cup?

The peak concurrency during the match on Disney+ Hotstar surged to 5.3 crore, shattering the previous record of 4.4 crore during the India vs South Africa match earlier this month. (Image sourced via X - @bcci)

According to industry sources, Broadcaster Disney Star has less than 5 percent of unsold TV ad inventory. However, the spike in ad rates may not attract brands.