Month: November 2023

Glenmark’s La Shield wins big at OTC Health and Wellness Conference 2023

The OPPI OTC Health and Wellness Conference is organized with the objective of promoting responsible self-care among individuals. The conference aims to empower consumers by providing them with evidence-based information on the appropriate use and safety of over the counter (OTC) medications. (Representative Image: Giorgio Trovato via Unsplash)

La Shield’s campaign ‘Be Sun wise’, which won at the OTC Health and Wellness Conference 2023, leveraged the available online information through creative optimization to provide consumers with relevant, real-time, city-specific UV index data.

MIB’s Apurva Chandra said TRP gains from violence is not ideal TV content: Exclusive

Crime and such explicit content is good for TRP but it is not ideal for TV channels to show them. However, it's for the channels to decide what they want to show.

In the draft Broadcasting Services (Regulation) Bill, 2023, a content evaluation committee has been introduced for cable broadcasting network operators, satellite broadcasting network operators and IPTV.

Global luxury market projected to reach €1.5 trillion in 2023

Saudi Arabia is accelerating, attracting investments of major luxury brands; and Australia has provided fertile ground for growth. (Representative Image: Devon Janse van Rensburg via Unsplash)

Despite challenging macroeconomic conditions, the market registered robust growth of 11-13 percent, at constant exchange rates.

MIB’s Apurva Chandra: Ministry engaged in discussions with news publishers and intermediaries for revenue-share issue

“Solutions implemented in countries like Australia, the EU, and Canada have been considered, and similar discussions are underway in our context,” said Apurva Chandra, Secretary, Ministry of Information and Broadcasting in an exclusive conversation with Storyboard18.

Digital news publishers in India are looking forward to similar models like that of Australia or Canada where stakeholders get fair revenue share from Big Tech.

China will be at the forefront of AI, says Alphabet CEO Sundar Pichai

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

Executives from Microsoft Corp., Citigroup Inc., Tesla Inc. and other large multinationals are meeting this week with Chinese President Xi Jinping and other Asian leaders, as well as US President Joe Biden.

81 percent of Gen Z employees have leveraged generative AI at work

Google is addressing Advancing AI responsibly by striking a balance between maximizing its positive impact and addressing its potential risks.(Representational image by Jeffrey Ho via Unsplash)

Corporate social responsibility is important to Gen Z, with more than three-fourths (78 percent) reporting that they want to work a company that is outspoken about social issues.

Schneider Electric launches new integrated marketing campaign

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

This campaign addresses one of the major challenges faced by site, maintenance, data center, or facility managers – managing installation downtime.

Hero MotoCorp records highest-ever festive sales, sells 14 lakh units

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19% growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019. (Image source: Moneycontrol)

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19 percent growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019.

India sees 10 lakh flyers over Diwali weekend, travel portals witness sharp uptick in demand

While Mumbai’s Chhatrapati Shivaji Maharaj International Airport achieved a milestone in terms of total flight movement, online travel portals like EaseMyTrip and Yatra online reported a major jump in demand over the Diwali weekend. (Image source - still from Vistara ad)

Despite the recent increase in hotel and flight prices, travel portals witnessed nearly twice the upsurge in domestic travel bookings over the Diwali weekend in 2023 compared to 2022.

We are giving Bharat Ratnas to actors promoting Pan Masala: Revant Himatsingka, aka Foodpharmer

Revant Himatsingka said, "I sometimes empathise with brands, because if everyone is lying and you don’t, you may fall behind. If customers were aware that brand A is clean and brand B is not, then they would pay extra for A, but right now, they are not aware of this. That’s why I am trying to educate customers how to read labels." (Image by @foodpharmer via Instagram)

Revant Himatsingka on his journey since the Bournvita controversy, being called a de-influencer and how he deals with brands in his line of fire.