December 2023 – Page 10

Leadership 101: What bosses at ad agencies shouldn’t do

ployers also believe that increasing human-AI collaboration (37 percent) and reskilling/upskilling the workforce to meet the skill demand (25 percent) will be key strategies they want to implement. (Representational image by Markus Spiske via Unsplash)

Rule No. 1: Be the senior you wanted when you started working, not the one you got.

Delhi HC permits Dabur to use tagline for its toothpaste ad with modification

Further, ASCI asked Dabur India to restrain from publishing the ad which was misleading and was unfair in portrayal and constituted exaggeration. (Still from an ad)

On September 30, Dabur India had moved the HC against the order of Advertising Standards Council of India (ASCI) that asked the company to modify its ad.

Castrol India’s Rohit Talwar on marketing and new campaign targeting truck drivers

Rohit Talwar, vice president and head of marketing at Castrol India, spoke to Storyboard18 about the ideology behind Pragati Ki Paathshaala on a national scale.

The lubricant company’s advertising is aimed at helping truck drivers to stay healthy and safe while spurring their entrepreneurial zeal.

Cox Media Group claims to have capability to listen to ambient conversations of consumers for targeted ads

Claims about this capability raises obvious and immediate legal concerns; intercepting communications without proper consent can violate wiretapping laws. (Representative Image: Markus Spiske via Unsplash)

The news signals that what a huge swath of the public has believed for years—that smartphones are listening to people in order to deliver ads—may finally be a reality in certain situations.

2023 recap: Key developments in ad networks that took the spotlight

(Representative Image: Kyle Glenn via Unsplash)

From consolidation of teams to new businesses, a look at what ad networks did this year and how it affected India.

India will be an important driver of growth in the next 10 years: Hein Schumacher, Unilever

Hein Schumacher says, "We have put a new leadership in place. We changed around 60 percent to 70 percent of the team. There's still some more change on that one to come. I think there are quite a number of things that are very different. I'm just a bit careful to call it out as a strategy."

India will remain a focus market in years to come for Unilever. The new management is keen on making decision-making processes simpler in pursuit of its Growth Action Plan.

Sanofi appoints Himanshu Bakshi as general manager – consumer healthcare

Himanshu Bakshi will be a member of Sanofi India’s leadership team and senior management. He will also be a member of Sanofi’s AMEA (Africa, Middle East & Asia) Region leadership team, and CHC senior management.

Himanshu Bakshi has worked in various roles across commercial, marketing, and general management in Indian and multinational companies.

Tata Consumer leads race to buy controlling stake In Fabindia-backed Organic India

PAs per the GroupM report, participative sports have gained prominence, transcended traditional boundaries and fostering community engagement. From golf and cricket to marathon running, these sports have become integral to India's vibrant sports culture, with an organized market exceeding INR 1000 Crores. (Representative Image: Steven Lelham via Unsplash)

Organic India works with thousands of small family farmers and is present in categories such as teas and infusions, herbal supplements , staples and packaged foods and personal care.

Entrepreneur Nikhil Kamath launches WTF Fund to empower India’s emerging content creators

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent.

This initiative aims to revolutionise the landscape for burgeoning talent, empowering the next generation of influencers.

Watch out for the most influential influencer marketing trends of 2024

Not all influencers are made equal, but the same can be said for experts. While experts bring a level of credibility and authority to a campaign, influencers often have a more direct and personal connection with their audience. (Representative Image: Diggity Marketing via Unsplash)

Artificial intelligence is becoming an integral part of influencer marketing strategies. In 2024, marketers can expect more sophisticated AI tools for influencer discovery and matching.