December 2023 – Page 16

Pernod Ricard launches single malt Longitude77

The brand is a tribute to Pernod Ricard India’s legacy in the country and has been specially crafted for seekers of authentic contemporary Indian luxury.

The brand’s name is inspired by the longitude that runs through the length of India at 77° east and marks India’s position on the world map.

How Marico’s Saffola won the battle for Oats market in India

Replying to the post, Deepika Warrier, head of marketing at Bajaj Auto shared an interesting take. Warrier in one of her previous roles was vice president of the nutrition category for PepsiCo India. (Representative Image: GR Stocks via Unsplash)

For those who don’t know, Marico’s whole business approach is based on understanding consumer consciousness. At Marico, this is known as ‘Mariconscious’.

Not controlled by Microsoft, said OpenAI CEO Sam Altman; He’s also grateful Elon Musk exists. Find out why

Think of GPT models that generate text based on words. Sora does something similar, but with images and videos. It breaks down videos into smaller pieces called patches. (Image sourced from Forbes)

Billionaire Elon Musk described OpenAI as a close-sourced, maximum profit company, effectively controlled by Microsoft.

Viacom18’s action against FairPlay results in the arrest of key stakeholder of the betting platform

Anil Jayaraj also touched upon the growing prominence of consuming various sports other than cricket and he hopes that the upcoming Paris Olympics will change that narrative. (Image source: Moneycontrol)

The online betting platform ‘FairPlay’ falsely advertised across print, digital media, and hoardings in Mumbai and other major cities. Not only endorsing the gaming/betting website but also illicitly associating itself with the streaming rights of IPL, using taglines like “Watch IPL for Free, LIVE”. Subsequently, it was revealed that IPL 2023 was being unlawfully streamed on the FairPlay platform.

ASCI updates ‘Qualification of Brand Extension-products and services’ guidelines

The mandate will be serviced by the group’s headquarters in Mumbai. (Image source: Moneycontrol)

ASCI’s current guidelines provide for brand extensions to cross certain thresholds of business, investment or distribution criteria for them to be considered genuine extensions.

India advertising market will grow by 11.4 percent in 2024: Report

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Indian advertising sales grew +11.8 percent in 2023 to ₹1099bn ($14bn) and is the 11th largest market, as per MAGNA’s Global Ad Forecast.

TheSmallBigIdea enters Dubai

With clients like Sobha Realty, Lulu Group and Uganda Government in its kitty, the agency further solidifies its presence in the region. (Pictured Harikrishnan Pillai, CEO and co-founder at TheSmallBigIdea)

The company will now also offer digital marketing solutions to brands and businesses in the Middle East and North Africa region.

Havas acquires Hamburg-based performance marketing agency EPROFESSIONAL

Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of MD. In parallel, Uekermann will continue in his role as managing partner for the agency brand Arena Media in Germany, which operates alongside Havas Media as a second brand under the umbrella of the Havas Media Network. (Image: Tim Christiansen (left) and Henner Uekermann)

EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network.

Myntra records 60 million MAUs this festive season

The Gen Z segment has witnessed a 175 percent YoY growth in customers, making Myntra the preferred destination for GenZ fashion. (Image source: Moneycontrol)

The platform recorded ~75 million new app users in 2023 with its customer base growing by 100 percent YoY in the last 18 months.

Supreme Court asks Britannia and ITC to come to consensus on issue of similar packaging

The verdict not only brings clarity to PPL's legitimate business operations but also sets a significant precedent in the Indian copyright landscape. (Representative Image: Wesley Tingey via Unsplash)

ITC Ltd had challenged the Madras High Court’s order that prevented them from using the current packaging of the Sunfeast MOM’s Magic Butter Cookies on the grounds of infringement of Britannia’s Good Day Butter Cookies packaging.