December 2023 – Page 18

Chandrayaan-3 landing sets YouTube record with over 8.5 million peak concurrent views

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

Access to formats and engaged fandoms drove long-lasting trends on YouTube in 2023.

#BlastFromThePast: Lessons that Cheil’s Prabhjeet Singh Oberoi learnt from his favourite ads

This week, Prabhjeet Singh Oberoi, creative director (Copy), Cheil India touched upon commercials and the lessons he learned from them. (Stills from the ads)

For Prabhjeet Singh Oberoi, creative director (Copy), Cheil India, commercials from DDB, Leo Burnett and Goodby Silverstein & Partners have served her major lessons.

Publicis Worldwide appoints Nidhi Sinha as vice president – planning and strategy

Nidhi Sinha's advertising journey began at Contract Advertising, where she steered planning and strategy for brands like Shoppers Stop, HSBC, L&T Realty, among others.

Nidhi Sinha joins the agency from McCann Global, where she crafted successful strategies for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan.

tgthr unveils BGMI’s #DontCareToShare campaign

In the series' first film, Jonathan takes centre stage as he prepares to face off against invading aliens, motivated by his desire to obtain BGMI’s coveted X-Suits.

BGMI and tgthr, for the launch of the X-Suit Carnival used influencers like Jonathan and Dynamo to hide the X-Suits so they remain exclusive to the top players.

iQOO secures title sponsorship for esports team SOUL

This unique partnership marks the first time in the country’s Esports landscape that a team has secured a high-profile title sponsorship that extends beyond individual tournaments. (Representative Image by Sean Do via Unsplash)

As per the Windows of Opportunity report on India’s Media and Entertainment industry by FICCI-EY, the number of brands investing in Esports in India will grow from 80 in 2022 to reach 100 in 2023.

Media Dialogues with Storyboard18: Duroflex’s growth journey

In frame - Duroflex MD Mathew Chandy & Group CEO Sridhar Balakrishnan.

Storyboard18’s editor Delshad Irani caught up with Duroflex MD Mathew Chandy & Group CEO Sridhar Balakrishnan on plans to ride India’s booming sleep economy.

Revolutionizing the outdoors: creative resurgence in OOH advertising of 2023

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The year witnessed an upsurge in 3D creatives, Anamorphic designs, and enhanced billboards. The advent of Digital Out-of-Home (DOOH) spurred experimentation with digital creatives, amplifying the OOH creativity quotient.

WPP’s GroupM launches global commerce education curriculum

The content features custom, platform-agnostic materials and boasts more than 30 courses.

As a first between an agency and commerce ecosystem partners, the curriculum addresses the need for comprehensive, best-in-class education in a sector that is constantly evolving and innovating.

BCCI announces tender for IPL title sponsor rights for 2024-2028

BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason. (Image source: from left to right - Moneycontrol and Yogendra Singh)

Alcohol products, betting, cryptocurrency, real money gaming (not including fantasy sports gaming),tobacco and parties which is likely to offend public morals such as, including but not limited to, pornography are prohibited to bid.

ITC races ahead of Adani, Britannia and Parle; tops as the largest FMCG Co. in food space

The company's revenue from operations increased 1.6 percent to Rs 16,483.3 crore against Rs 16,225.7 crore in the corresponding period of the preceding fiscal.(Image source: Moneycontrol)

Industry executives credited the steep fall in the prices of edibles, for ITC overtaking Adani Wilmar. This was followed by an increase in the prices of atta (wheat flour) that helped ITC.