December 2023 – Page 19

Election fever: March to May 2024 sets stage for news channel AdEx surge

Over 50 percent of the total AdEx will go to digital medium, said experts. As per the Meta Ad Library Report, between January 11, 2024 and February 9, 2024, BJP has spent a total of Rs 1.5 crore. Of this, Rs 1.18 crore was spent in the last week alone. The spending on Google ads is even more; according to the Google Ads Transparency centre, political ad spends in the last 30 days stood at Rs 24.5 crore, with the BJP taking the lead (Image source: Moneycontrol)

Alongside popular national brands, local brands in categories such as TMT bars, real estate, spices and others especially those in the Hindi news category, find value in associating with election coverage.

Stellantis elevates Aditya Jairaj as chief executive officer and managing director

Since his appointment as the CEO and MD in 2021, Roland Bouchara has led Stellantis India's expansion, playing a role in establishing a foundation for Citroën and Jeep. Prior to 2021, Bouchara launched Citroën brand in India and led the operations in his capacity as senior vice president of sales and marketing for the brand.

Aditya Jairaj currently deputy managing director, Stellantis India and head – Jeep India, will succeed Roland Bouchara.

40 percent of users lean towards shorter episodes lasting between 5-15 minutes: Pocket FM Report

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

Approximately 40 percent of users lean towards shorter episodes lasting between 5-15 minutes, while 35 percent prefer slightly longer episodes in the 15-30 minutes range. Only about 25 percent of users prefer longer content, opting for episodes spanning approximately 45-60 minutes.

Infectious Advertising appoints Neville Suraliwala as business head

Neville Suraliwala has worked across agencies such as FCB Ulka, Lowe Lintas, Soho Square (Now 82.5), L&K Saatchi and Saatchi and Makani Creatives.

Neville Suraliwala has worked with brands like Indian Oil, Fair & Lovely, Clinic Plus, Head & Shoulders, Piaggio, Bisleri, Franklin Templeton, Yes Bank, Nilkamal, Lee Cooper, Tata Real Estate, and several other respected names.

ACKO appoints Aravind Sampathkumaran as senior vice president, core products

Aravind Sampathkumaran, an alumnus of companies like Swiggy, Sun Mobility, Yahoo, and Microsoft, has demonstrated leadership in various domains, including online and mobile consumer products, portals, search, advertising platforms, and social platforms.

Aravind Sampathkumaran has also founded the Chatterati App, a cloud-hosted platform aimed at fostering highly engaged communities.

Sam Altman’s iphone crashed after he was fired from OpenAI. Here’s why

Think of GPT models that generate text based on words. Sora does something similar, but with images and videos. It breaks down videos into smaller pieces called patches. (Image sourced from Forbes)

In a podcast with comedian Trevor Noah, Sam Altman answered questions that even ChatGPT didn’t know the answers to.

Self-regulation for safe and accountable online gaming industry

GGR is the difference between the amount wagered minus the amount won. (Representative Image via Unsplash)

The need for gaming regulation in India arises from the rapid growth and increasing popularity of the online gaming in India, driven with global trends, smartphone penetration, a burgeoning youth population, and gaming genres in tune with local factors.

Skechers India is growing and willing to invest in India: David Weinberg

Rahul Vira of Skechers Asia, John Vandemore of Skechers USA & David Weinberg of Skechers USA in conversation with Storyboard18's Shibani Gharat.

Storyboard18 caught up with Rahul Vira of Skechers Asia, John Vandemore & David Weinberg of Skechers USA on Skechers India’s expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.

Prasar Bharati invites e-tenders for marketing and PR agency ahead of its OTT launch: Exclusive

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The public broadcaster is looking for a marketing and PR service provider for their upcoming OTT offering. Duration of the services will be 12 months, extendable based on performance review.