Month: December 2023

Diageo’s Shweta Jain: “Seeing unprecedented horizontal growth”

On what’s next for her she said, “A new chapter you say… I say its time for a new book! Very excited for the leap on the horizon... but for now, it's all about a wee savour the pause!”

Shweta Jain, chief business officer, Luxury, Reserve & Craft, India & South Asia, Diageo, talks about Don Julio, the tequila category, young affluence in India, and the growth of the alcohol beverage industry in India.

Millennials, Gen Z constituted 53 percent of demand for home loans between Oct 2022 & Oct 2023: report

According to the data shared by Magicbricks, the highest number of home loans disbursed were in Mumbai followed by Bengaluru and Noida. The fourth highest was Delhi followed by Chennai, Hyderabad, Pune and others. (Representative Image: Edu Lauton via Unsplash)

Eighty percent of the home loan applicants Magicbricks handled came from residents in tier 1 cities and Mumbai (22 percent), Bengaluru (19 percent) and Noida (17 percent).

Consumer court orders Grofers to pay Rs 8000 to a customer

Kalpana Shah approached the local consumer disputes redressal commission in 2022, who recently passed an order that Grofers pay the amount at nine percent interest rate. (Image source: Moneycontrol)

Kalpana Shah had lost Rs 5,000 in the hope of a refund of Rs 31 for undelivered watermelon seeds.

Indian advertising poised for creative growth as brands open up to new media, says Pranav Agarwal, Sociowash

Pranav Agarwal of Sociowash stated, "I feel Indian advertising has a lot of potential for growth both from a creative perspective and business perspective. I feel India will first become the APAC (Asia-Pacific) hub and then it will become a global hub."

Storyboard18 caught up with Pranav Agarwal, co-founder who touched upon the agency’s key achievements this year and his thoughts on key marketing trends and a lot more.

MAdtech Point: Last call to save the Open Web

India’s digital ad spending is expected to hit $21 billion in the next five years and as per Redseer's recent report, besides big brands, SMBs are expected to account for 40 per cent of India’s overall digital ad expenditure by 2028. (Representative Image: Markus Spiske via Unsplash)

For the Open Web to survive, the cost of advertising needs to improve very very significantly. Platforms need to take much more accountability in ensuring that all the ads they serve are viewed, measured and delivered on genuine websites that are not just made for advertisers.

Debate on news data may soon conclude as BARC meets MIB on Dec 19

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

India’s EV market to generate $100 billion by 2030: report

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The report stated that the EV market can realise 40 percent penetration in the next seven years, a substantial increase from the current 5 percent penetration in the country.

Maruti Suzuki announces launch of first EV in FY 24-25

The SUV is said to have 550 kilometres of range. (Image sourced via Maruti Suzuki website)

The EV will be a top-line SUV with a 60 kilowatt hour battery. No specific number has been finalised yet about the number of units that will be rolled out from the manufacturing plant in Gujarat.