Month: December 2023

Elon Musk now gives Paris Hilton an earful as her company pulls ads from X

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk has found himself embroiled in another public dispute — this time with socialite and businesswoman Paris Hilton. This comes in the wake of Musk’s very assertive ‘Go f*** yourself’ tirade against advertisers. All details here.

Indian Gen Z are trend-setters: Instagram study

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

Among other trends, nearly a third of Gen Z respondents in India picked ‘bad taste in memes’ as their top turn-off.

TV ad volumes in news genre shows growth, Reckitt Benckiser dominates July-Sep quarter

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

According to TAM, the services sector emerged as the leader, capturing 15 percent share of news genre ad volumes.

Skincare has gone beyond need-based products: RSH Global’s CMO Poulomi Roy

"In 2024, our primary focus at Joy is to sustain the positive momentum of our ongoing marketing initiatives. We plan to maintain and build upon our successful brand associations with key properties such as IPL, WPL, Filmfare, and more," says RSH Global's CMO Poulomi Roy.

The chief marketing officer of the holding company of homegrown personal care brand Joy shared her views on consumer trends that stood out in 2023, purposeful advertising, and more.

BCCI approaches NCLT for insolvency of Byju’s over unpaid Rs. 158 crore

The payment due is regarding a contract between the two parties for sponsorships on the jerseys of the Indian Cricket Team. (Image source: Moneycontrol)

The BCCI told the NCLT that a notice was sent to Byju’s on January 6 asking to clear the pending payment of Rs. 158 crore excluding TDS (tax deducted at source).

India eight largest ad revenue market: GroupM

The top industry categories that contributed to the global AdEx in 2023 are CPG, auto, luxury, technology, media and entertainment and digital endemics. (Representative Image: Vidar Nordli-Mathisen via Unsplash)

According to GroupM’s 2023 forecast, the global advertising market is poised for 5.8 percent annual growth at the close of 2023, despite challenges such as inflation, high interest rates, China’s economic slowdown, and lingering pandemic impacts.

Ad veteran Helen Anchan passes away

Helen Anchan retired from advertising in 2003. In 2004, she was bestowed upon with the Lifetime Achievement Award at the Emvies. (Image source: Web)

Former Lintas professionals Prem Mehta and Lynn D’souza remember Helen Anchan as one of the best media planners of her time.

Flipkart’s SPOYL partners with Netflix’s upcoming ‘Archies’ to launch official merchandise

As Gen Z shoppers continue to embrace a mix of styles spanning across 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral fashion, their deep connection with social media, pop culture and global trends is palpable.

Shoppers can channel the style of the Archies cast – Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel and Dilton, by choosing from a collection of trendy t-shirts, dresses, loungewear and more, starting at Rs. 799/-.