December 2023 – Page 29

Volvo Car India onboards Jyotsana Singh Kaushik as director – marketing and PR

In her new role, Kaushik will help in strengthening the brand's presence in the Indian market with innovative marketing strategies, enhancing public relations initiatives, and driving customer engagement through creative campaigns.

Jyotsana Singh Kaushik has previously held marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

Bewakoof appoints Rashmika Mandanna as new brand ambassador

In a true-blue Bewakoof style the brand ambassador was picked through a social media poll conducted on Instagram.

The actor will be the face of Bewakoof’s range of women’s collections spanning across t-shirts, shirts, hoodies, joggers and other fashion apparel & accessories.

India grants a week’s reprieve for social media platforms to combat deepfakes

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Despite the seven-day extension, the government made it clear that there would be no relaxation in its approach. Companies failing to comply within the stipulated time frame may face stringent measures, including potential criminal action under the Indian Penal Code (IPC).

Cheil bags fashion-led hypermarket Vishal Mega Mart’s creative mandate

ITC's packaged atta, which is sold under the Aashirvaad brand, is the largest revenue contributor. ITC has been launching food FMCG products every year. (Representative Image: Giorgio Trovato via Unsplash)

Vishal Mega Mart has selected Cheil as its creative agency partner with a mandate to focus on integrated advertising and marketing solutions.

Bira 91 to raise new round of funds to expand business portfiolio

Bira91’s current portfolio includes craft, lager and strong beer with products such as Bira White, Gold and Boom, besides cider ale and seltzers. (Representative Image via Unsplash)

This round will count for the third round of fund-raising for B9 Beverages in 13 months.

Former Dentsu Creative India CCO Aalap Desai launches a new ad agency, TGTHR

Aalap Desai is also into scriptwriting for feature films, web series, and TV shows like MTV Sound Trippin'. Throughout his career, Desai has contributed to comapnies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis.

Aalap Desai’s journey at Dentsu included being the national creative director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai.

New Broadcasting Bill raises concerns over freedom, impact on news genre

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Section 20 of the draft recommendations stands out as a grey area for stakeholders in the news business, especially independent creators.

BookMyShow turns profitable after recording operating revenue nearing Rs. 1000 crores

Initial partners include Easterseals, Gold House, The Latinx House, NAACP, Sundance Institute, and Yuvaa. (Representative image by Jon Tyson via Unsplash)

BookMyShow’s operating revenue was recorded to be Rs. 976 crore in the year ended March 31, substantially more than Rs 277 crore that it recorded in FY22 as mentioned by Toffler.

BetterPlace appoints Deepak Lamba as enterprise sales head

With over 15 years of experience across companies like Dell, Hewlett Packard Enterprise, Oracle, Adobe etc, Lamba has been instrumental in managing and building robust lead generation and sales teams.

Prior to joining BetterPlace, Deepak Lamba has played a role in building companies like Wingify and Hubilo as their head of sales for UK & Europe and vice president of global sales respectively.

2023: Top executive movements in Indian adland

Creative agencies made a few headlines too. Ajay Gahlaut moved out of Dentsu. Bobby Pawar quit advertising. Russell Barrett picked up a new role at TBWA/India. Dheeraj Sinha quit Leo Burnett to join FCB India. (Representative Image: Ryoji Iwata via Unsplash)

A look at CXOs who moved in and out ad agencies, got new roles, and set up new businesses.