Month: December 2023

Extremely grounded and passionate, former Amul chief R S Sodhi says about IPG Mediabrands India’s Shashi Sinha

“He will always make sure every team member is given the chance to present their ideas and opinions. That’s the sign of a mature leader, which he has been over the years,” says RS Sodhi about Shashi Sinha.

A look at how Sodhi and Sinha worked together for 30 years and solved business problems for one of India’s most loved brands, Amul.

PIB fact check unit takes down nine YouTube Down channels spreading fake news 

Vice will be transitioning to a studio model, following the cancellation of its  "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

Since December 2022, PIB has exposed 26 such YouTube channels which regularly published false information on YouTube.

Ranveer Singh partners with sexual health and wellness brand Bold Care

Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being. (Image source: Moneycontrol)

Back in 2014, Ranveer Singh surprised everyone when he appeared in a series of condom ads, becoming the first ever Bollywood actor to do so.

FMCG giants ramp up ad budgets to drive volume growth and fight competition

The Q3 FY 2024 consolidated volume grew at 8 percent, sales grew by 2 percent in INR terms impacted by devaluation. (Representative Image: Franki Chamaki via Unsplash)

The companies are focusing on the digital medium because it has greater and quicker reach. Most firms say they have seen gains in market share on account of their greater ad spends and promotions.

IPL media rights value to reach $50 billion in 2 decades, predicts league chief

The positive growth in media stocks is not limited to those in the print media. TV companies, cable TV distribution companies and listed multiplex chains have all benefited in the last one year. (Image source: News18)

IPL is the best Make in India brand we can think of post-independence and is the most-watched cricket league in the world, said Arun Dhumal.

Porsche India invites agencies for a strategic partnership

The German car maker Porsche is doubling down on building its India presence. According to media report, the company is actively looking for investor partners. (Representative Image: Campbell via Unsplash)

The German car marker is looking for an agency to execute, track, and fine-tune its digital campaigns across platforms while focusing on prospecting and lead generation strategies.