December 2023 – Page 6

Hyundai Motor India, Red Bull come together for high-speed mountain biking event ‘Urban Downhill’

Red Bull Urban downhill is a high-speed mountain biking event wherein athletes engage in a downhill adventure course with various obstacles and high jump ramps along the course.

The event is set to take place in Aizwal, Mizoram, in March 2024.

Kiara Advani and Sidharth Malhotra to endorse Quaker

As a modern brand offering a diverse range of oats-based options, Quaker will continue to establish itself not just as a breakfast choice but as versatile ingredient.

The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches for Quaker.

Airtel Xstream Play collaborates with aha to amp up its regional content portfolio

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

The expansion of portfolio with aha will attract Airtel Xstream users in AP, Tamil Nadu and Telangana.

Byju’s head of marketing and creative strategy, Vineet Singh, quits

Vineet Singh has also worked with companies like Embassy Group, Google India and Publicis Groupe-owned agency Digitas India.

Vineet Singh has been associated with the brand since September 2021.

Radio advertising sees 7 percent growth in ad volume during July-September quarter: TAM

In December 2002, the Government of India approved a policy for the grant of licences for setting up of Community Radio Stations to well established educational institutions, including IITs/IIMs. The matter was reconsidered in the year 2006 and the Government decided to broadbase the policy by bringing ‘non-profit’ organisations like civil society organisations, voluntary organisations, etc, under its ambit in order to allow greater participation by civil society on issues relating to development and social change. (Representative Image: Csongor Schmutc via Unsplash)

Kedia Homes, LIC Of India, Maruti Suzuki India, Vishnu Packaging and SBS Biotech were the leading advertisers in the period.

Should OTT players be worried about The Telecom Bill, 2023?

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

Companies including Meta express concerns that messaging apps or email and cloud services could fall within the purview of telecom regulation.

Air India set to fly with a new brand look

Recently, Air India also revealed new uniforms for its cabin and cockpit crews, designed by Manish Malhotra. The new uniforms will be introduced in a phased manner over the next few months, starting with the entry of service of Air India's first Airbus A350.

Air India is rolling out its rebranded imagery and logo across touchpoints including Delhi and Mumbai airports.

Terminal 2 of Bengaluru Airport recognised as one of world’s most beautiful airports

Terminal-2, is spread across 2,55,661 square metres, is anchored on four fundamental pillars: technological leadership, the concept of a terminal within a garden, a commitment to environmental and ecological stewardship, and a vibrant celebration of Karnataka's rich heritage and culture. (Image source: CNBC-TV18)

The accolade includes the ‘World Special Prize for an Interior 2023’, conferred by UNESCO’s Prix Versailles, Bangalore International Airport Limited (BIAL) said on December 21.

Big Billion Day: Walmart infuses $600 million in Flipkart as part of $1 billion round

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

Flipkart will use the money to expand its operations, strengthen its supply chain and bolster its tech capabilities.

Navigating the Future: CX Trends 2023 and What’s Next in 2024?

Purchase, Onboarding, Payments, Post Sales Service and Customer Support are all crucial touchpoints, where businesses either win or lose the loyalty of their clientele. (Representative Image: BoliviaInteligente via Unsplash)

According to the latest findings from Hansa Research DigiPay CuES 2023, customers cited ‘Easy to Use’ and ‘Instant Payment’ as the key benefits for using Mobile Payment Apps, propelling growth for payment platforms.