Month: December 2023

In-housing trend grows: Two-thirds of major multinationals now have an in-house agency

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Cost efficiencies appear to remain the strongest motivation behind the growth in the in-house function, according to a recent survey conducted by WFA and The Observatory International.

Meta worries over government regulation of internet apps in proposed telecom law

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Meta’s policy head in India expresses concern about the matter in an internal communication to colleagues.

Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’

Zerodha’s Nithin Kamath joins National Startup Advisory Council

Ashneer Grover advised a break: "Dude - take care. Most likely you are deeply affected because of passing away of your dad - it got me too after my dad’s demise - I simply collapsed one day. Take a break !"

Nithin Kamath, who is among the 31 members of the Council, will advise the central government on measures needed to build a strong ecosystem for nurturing innovation and startups in the country.

Government prepares to release Digital Personal Data Protection Law Draft Rules; January notification expected

After releasing the draft rules for consultation, the government intends to allocate a week for industry stakeholders to provide feedback. (Representative Image: Luca Bravo via Unsplash)

After releasing the draft rules for consultation, the government intends to allocate a week for industry stakeholders to provide feedback.

ONDC and Meta kick-off partnership to support small businesses unlock the power of digital commerce

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

ONDC will help these business solution providers become seller apps, bringing the businesses they service onto the ONDC Network and helping them drive commerce.

Lok Sabha passes Indian Telecommunications Bill 2023

Some of the key provisions of the bill include the requirement for authorization from the central government for the establishment and operation of telecommunications networks, the provision of telecommunications services, and the possession of radio equipment. (Representative Image: Chris Anderson via Unsplash)

The primary aim of the bill is to replace the current regulatory framework governing the telecommunications sector, which is the Indian Telegraph Act of 1885, the Wireless Telegraphy Act of 1933, and the Telegraph Wires (Unlawful Possession) Act of 1950.