Month: January 2024

How designer and brand collaborations are redefining consumer experience

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

In a worldwide trend, brands are increasingly collaborating with renowned designers to create unique and innovative collections, closing the gap between luxury and accessibility.

Zomato’s clever marketing stunt takes Mumbai metro by storm

The altered announcement triggered hungry passengers offering a tempting 60 percent discount to those who noticed the culinary twist. (Image source: Moneycontrol)

Zomato has once again seized the marketing spotlight with a clever stunt in Mumbai’s metro, turning routine station announcements into a playful invitation for the city’s hungry passengers.

Over the near term, we foresee valuations of Zee to be under pressure: Elara Capital

The Singapore International Arbitration Center is the first Asian arbitration institution to offer this process and has received over 130 applications since 2010 for the appointment of an Emergency Arbitrator. (Image source: Moneycontrol)

According to Elara Capital, Zee may see a sharp de-rating in P/E valuation of its broadcasting business to at least 10x one-year forward or lower, due to the unfinished merger.

People will come back to TV and stay glued to TV for many months: Ashish Khazanchi, Enormous

Ashish Khazanchi, managing partner, Enormous, said, "We don't take part in too many pitches and do our work very well. It's really quite a big deal for the industry that the bigger campaigns, the more strategically thought through research campaigns and well-crafted campaigns are not necessarily coming from the bigger agencies. So that is a quantum shift."

Ashish Khazanchi, managing partner, Enormous, stated, “There will be a little bit of a boost in terms of economy and in terms of sentiment. The stock markets are very likely to go up especially around this time. So, public sentiment is very important for public spending.”