Month: January 2024

Zee-Sony merger: January 20 deadline sparks last-minute negotiations, what’s at stake

The statement clearly said that though SPNI has been engaged in discussions in good faith to extend the End Date but the Discussion Period has expired without an agreement upon an extension of the End Date.(Image source: Moneycontrol)

With just a day to go for the big day, concerns are rising that a failure to meet the January 21 deadline may jeopardize the deal.

We were never in with any agenda: Nikhil Kamath on WTF podcast

The episode delved into the intricacies of energy transition, emphasizing the critical role of renewable energy sources, such as solar, nuclear, and wind, in combating climate change. (Image source: Forbes India)

Nikhil Kamath tells Storyboard18, “We saw a gaping hole online—a lack of genuine knowledge and actionable insights.”

PepsiCo India makes Jagrut Kotecha the company’s new CEO; Ahmed ElSheikh moves to global role

Jagrut Kotecha currently chief commercial officer for PepsiCo in Africa, Middle East, and South Asia (AMESA) will assume the role of CEO for PepsiCo India in his place. (From left to right: Jagrut Kotecha and Ahmed ElSheikh)

Jagrut Kotecha is currently Chief Commercial Officer for PepsiCo in Africa, Middle East, and South Asia (AMESA) will assume the role of CEO for PepsiCo India.

Time spent on streaming platforms surpasses linear TV watch times by 22 percent

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

Only 5 percent of users reported watching more than 15 ads on linear TV. This possibly points to the fact that most viewers do not pay attention to ads on linear TV due to oversaturation.

Madhuri Dixit and Sneha emphasize on criticality of protein for growing kids in Complan’s new campaign

The TVC has been conceptualized by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

Why is Uber’s global CEO Dara Khosrowshahi jealous of Swiggy and Zomato?

Electric vehicles offer a cleaner, quieter, and more efficient mode of travel. Uber's involvement in promoting e-mobility aligns with broader efforts to reduce carbon emissions and combat climate change. (Image sourced via Forbes)

Dara Khosrowshahi, global CEO of Uber, shares his take on the India growth story and why he’s jealous of Zomato and Swiggy.

Softbank backed e-commerce platform Meesho moves into new office

The company's sustained dominance as the most downloaded shopping app in India in 2022 and 2023 allowed for this expansion. (Image sourced via LinkedIn)

Meesho posted on their LinkedIn saying, “With subtle colors and spacious interiors, our idea of an office transcends beyond desks and chairs.” They added that they will continue to drive a collective mission of democratizing e-commerce for everyone in India.

Cognizant partners with Microsoft to launch new Gen AI tool

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

The Innovation Assistant is a tool designed to assimilate enterprise knowledge and enable creativity and innovation among teams of Cognizant employees working to solve client challenges across industries.

FMCG television ad volumes saw 3 percent growth in Q2 of FY23

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

According to TAM, among the top 10 FMCG brands, 5 of them belonged to Reckitt Benckiser (India).