Publicis Groupe’s L&K Saatchi & Saatchi appoints Balakrishna Gajelli as executive creative director

With over 17 years of experience encompassing art, design, branding & creative direction in advertising, Gajelli has crafted creative communications for brands such as P&G, VISA, Bumble, Johnson's Baby, Pillsbury, Amul, Tata Salt, Tata Indicom, Idea Mobile, ITC Foods, Crompton, and many others.

Previously, Balakrishna Gajelli has worked with FCB Ulka, BBDO India and Leo Burnett India.

Optimisation, Interactivity, and AI: Trends that will dominate CTV in 2024

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The changing landscape of television in India projects that CTV ad spend will increase at a CAGR of 47 percent in the country until 2027.

Future-Ready: Unveiling the top marketing trends of 2024

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

With consumers increasingly leaning towards conscious consumption, brands that focus on sustainability and purpose are asserting dominance on consumers’ minds.

Microsoft’s Satya Nadella: We have moved from talking about AI to applying AI at scale

The ADVANTA(I)GE INDIA initiative will focus on three key areas to create AI fluency-Equipping India’s future workforce, upskilling government officials in AI and working to build the AI capability of nonprofit organizations. (Image source: Moneycontrol)

Satya Nadella, chairman and chief executive officer and chief executive officer of Microsoft on AI and the Big Tech company’s quarterly results.