JSW One Homes new brand film promises hassle-free experience of building a dream home

The brand film titled “Unforgettable” begins with a young man celebrating the new year with his friends and family asking everyone around him to forget the past and enjoy the new year. (Stills from the ad)

The film encourages viewers to forget the past where one needed to monitor a site manually with a lot of pain and trouble of managing labour and building materials.

Allied Blenders and Distillers launches ZOYA gin; enters luxury gin segment

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

Park Avenue and KamaSutra reported double-digit volume growth for GCPL: 3Q FY24 Update

Globally, GCPL's Indonesia business continues to deliver compelling performance, with close to double digit volume growth and high-single digit constant currency sales growth. (Representative Image: Donald Giannatti via Unsplash)

Godrej Consumer Products Ltd’s overall summary of the operating performance and demand trends during the quarter ended December 31, 2023.

Colors achieves an 80% surge in viewership over the last six months

The past six months have seen Colors' viewership share surge by ~80 percent, helping uthe channel cross a milestone with 207 GRPs. (Representative Image: rc.xyz NFT gallery via Unsplash)

This comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in wk22 to 207 at the close of the year.

Pregnancy yoga influencer with 50k followers earns 8 crore per year: House of X’s Raj Shamani

The total turnaround time from ideation to the launch of a brand is around 7 months. (Image sourced via Forbes India)

E-commerce and the creator economy are the two biggest industries that have disrupted the Indian economy share Shamani. “Combining the two will surely disrupt the market as discovery is happening online and there are more online purchases,” he added.

How Lakshadweep gained from the country’s biggest influencer, Narendra Modi

The past three days have marked the highest volume of calls regarding Lakshadweep, with interest pouring in not only from domestic tourists but also from international travellers. (Image sourced via Instagram)

Prime Minister Narendra Modi’s trip to and endorsement of Lakshadweep has not only saved the Indian tourism board massive ad and marketing money but has also set social media ablaze.