Month: February 2024

IPL 2024: Disney Star maintains TV ad rates at Rs17-Rs18 lakh for 10 seconds

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

In a bid to push advertiser volume, there have been some nominal adjustments to ad rates this season. Additionally, Star is also working on introducing flexible packages offering improved targeting capabilities.

Industry experts share their take on ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC is the first classification which has taken a woman into account. It is the first gender-neutral classification in this country.

Ranveer Singh Mankind Pharma ad: Pharma company responds to chemists body’s objections to ad

The All India Organisation of Chemists and Druggists (AIOCD) had asked that Mankind withdraw its advertisement for vitamin supplement HealthOK, featuring Ranveer Singh, under the Consumer Protection Act 1986 and Sales of Goods Act 1930. (Image source: News18 Hindi)

The AIOCD had deemed the Mankind Pharma ad “misleading” and said that it opposes the “widely accepted health benefits of vegetarianism”.

Lok Sabha Elections: PM Modi’s ‘Mann ki Baat’ broadcast suspended for 3 months in adherence to political decorum

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

PM Modi did appeal to his listeners to share YouTube shorts of Mann Ki Baat episodes and urged the first-time voters to exercise their franchise in record numbers.

Byju Raveendran to employees: I continue to remain CEO

Over the last year, Byju’s has let go of thousands of employees amid its battle with slowing demand of online learning services and VC funding winter. (Image source: Moneycontrol)

Embattled edtech firm Byju’s founder and CEO Byju Raveendran addressed employees in a letter after a drama-filled EGM which he and his co-founder wife didn’t attend.

Reliance and Disney to sign binding merger pact to create mega media entity: Reports

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

Announcement on the deal between Reliance and Disney and details of the media entity are expected in the next few days, as per reports.

Anant Ambani wedding: Shah Rukh Khan to perform at pre-wedding bash, rehearses in Jamnagar

King of Bollywood and Romance, Shah Rukh Khan will also be performing at the pre-wedding bash. The superstar on February 22 visited the city to rehearse for his performance, News18 reported. (Image source: CNBC-TV18)

Mukesh Ambani’s youngest son Anant Ambani’s marriage to Radhika Merchant will kick off with pre-wedding festivities in Jamnagar between March 1 and 3, which will be attended by Indian and global leaders from business to sport.

Japanese advertising giant Hakuhodo rolls out Trigger Happy Studios in India

It aims to collaborate with creative partners across languages and regions in India and also leverage Hakuhodo’s global distribution network and entertainment agencies across the world. (Image source: IMDb)

Trigger Happy Studios will produce, market and distribute feature films, digital content and international co-productions across various platforms and markets.