February 2024 – Page 16

What are Amul Topicals how did they create a legacy?

The Amul girl's tale indeed merits the adulation it receives. Originating in the late 1960s, she has become an indelible part of Indian advertising history. (Image source: Moneycontrol)

From India’s emergency era to the tribute to legendary radio announcer Ameen Sayani, Amul ads comment on current events and popular culture in a witty way.

Amul completes 50 years; A look back at its journey

Prime Minister Modi commended Amul, remarking that while numerous brands have emerged in India since independence, none have matched Amul's stature in terms of trust, development, public participation, farmer empowerment, and inspiration for Aatmanirbhar Bharat. (Still from an ad)

Amul, deriving its name from the Sanskrit word for “priceless,” transcends being merely a brand; it embodies a narrative.

McDonalds MD takes to social media to bust allegations of “fake cheese” in burgers

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The FDA has suspended the license of a McDonald’s outlet in Ahmednagar, prompting the chain to delete the word “cheese” from various items.

Air India’s new inflight safety video celebrate India’s culture, dance, music

Air India’s new inflight safety video integrates safety instructions with mudras or dance expressions in eight diverse dance forms - Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha - from around the country. Each featured dance form presents a specific safety instruction. (Live from the Lounge)

The safety film is the outcome of a collaboration between Prasoon Joshi, renowned lyricist and chief of McCann Worldgroup, Grammy Award-winning music composer Shankar Mahadevan, and film director Bharat Bala.

MP State Elections: Gupshup developed WhatsApp chatbot that engaged 1.2 million people

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

Madhya Pradesh says it used WhatsApp chatbot for state elections, helping over 2 lakh voters.

Drools launches new campaign; appoints Sara Ali Khan as brand ambassador

The campaign aims to address potential health issues linked to low-quality byproducts, prioritising the well-being of pets.

Sara Ali Khan becomes the part of Drools’ campaign, which encourages pet owners to read and understand the listed ingredients on pet food packets, ensuring the inclusion of essential nutrients.

Internally people refer to me as chief marathon officer: TCS Global CMO Abhinav Kumar

"Most of our colleagues would sit 8 or 9 hours a day working on their laptop or their desktop. So what being a partner to marathons has done inside the company has been tremendous," says TCS Global chief marketing officer Abhinav Kumar.

TCS’ Global CMO Abhinav Kumar speaks exclusively to Storyboard18 about the company’s key marathon sponsorships around the world and the investments made by the brand to make it one of the most valued.