February 2024 – Page 17

Yashraj Mukhate collaborates with Kokila Modi to revisit the ‘Rasoda’ while launching Scrub Daddy

The video has taken many by surprise, impressing them with its innovative approach.

The influencer and composer joined forces with Rupal Patel, also known as Kokila Modi, to showcase the features of the dishwashing sponge.

LVMH launches entertainment venture for marketing its brands like Louis Vuitton, Dior, Fendi

LVMH said the aim was to collaborate with leading entertainment creators, producers and distributors to co-develop, co-produce and co-finance entertainment focused on premium film, TV and audio formats. (Image source: Unsplash)

LVMH’s entertainment venture is led by Arnault heir Antoine Arnault and US CEO Anish Melwani.

Philips rolls out #BarberKeBaraber campaign featuring brand ambassador Virat Kohli

The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool. (Image source: Moneycontrol)

The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.

Volkswagen appoints Susanne Franz as global chief marketing officer

Among her core remit will be expanding the German car marque’s overall customer experience internationally, and making Volkswagen the brand that can shift most cars globally.

Susanne Franz had been leading global marketing for the group’s Audi brand since 2019.

ZEE Entertainment forms independent committee to address misinformation about company

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

The body will be tasked with reviewing and addressing the widespread circulation of misinformation, market rumours, and speculation that has negatively impacted the company’s public image and investor confidence.

Byju’s EGM drama: Phishing attack, hundreds try to join Zoom, including ‘Kevin Pietersen’, ‘Sir Michael Knight’

Byju Raveendran, his co-founder and wife Divya Gokulnath, and his brother Riju Raveendran have decided to skip the meeting. (Image source: CNBC-TV18 and News18)

Disruptions, sabotage, calls of founders’ ouster, Byju’s extraordinary general meeting was indeed extraordinary.

Bharti Airtel introduces Anime Booth to revolutionise anime viewing

The anime channel will have an ever-expanding library with new anime series added on periodically. (Image source: Moneycontrol)

The service will be accessible through Airtel’s DTH services, including Airtel Digital TV and Airtel Xstream TV, and, with a subscription cost of only Rs. 1.8 per day.

Hershey’s Ankit Desai elevated to GM role with an international mandate

In 2023, Desai was recognised and awarded at Storyboard18 Visionaries program.

Ankit Desai will take up the role of General Manager for South East Asia, Australia, New Zealand, for the Hershey Company

Reddit IPO: Platform will let users buy its IPO, but Reddit has a warning

“Redditors’ participation in this offering could result in increased volatility in the market price of our Class A common stock,” the filing said. (Representative image by Brett Jordan via Unsplash)

“Redditors’ participation in this offering could result in increased volatility in the market price of our Class A common stock,” the company said in a filing.

Junglee Poker partners with Anil Kapoor for new campaign

Junglee Poker is a poker gaming app by Junglee Games India Pvt. Ltd.

The TVC has been conceptualised by Junglee Games and directed by Abhinay Deo. Production for the same has been done by Ramesh Deo Productions.