Month: February 2024

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.

Sensodyne introduces Sensodyne Complete Protection+ Mouthwash, its first mouthwash brand in India

With a formulation free of alcohol, it provides protection against tooth sensitivity and enamel wear to maintain strong teeth. The presence of fluoride helps fight against cavities, stated the company. (Image source: LinkedIn)

According to the company, Sensodyne Complete Protection+ Mouthwash is designed to complement the daily brushing routine, adding an extra layer of protection to oral care.

McDonald’s under food regulator’s scanner for using cheese substitutes

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

The Maharashtra food regulatory body accused McDonald’s of using cheese alternatives without proper disclosure; told to remove the word ‘cheese’ from items.

Heeru Dingra quits Dentsu India after nine years

In June 2021, Heeru Dingra assumed the CEO position at Isobar Group India, where she delicately balanced operations for Isobar, WATConsult and Perfect Relations. Her subsequent role as Chief Business Officer (CBO) of Dentsu Creative India highlighted her skill in nurturing growth, cultivating excellence, and fostering client relationships across a variety of brands.

Heeru Dingra took on the role of chief executive officer (CEO) at WATConsult in 2019, guiding the agency in the digital landscape.

How many advertising agencies are there in India?

Vaishakh Jhunjhunwala said, “Now let's take 10 percent of even that number which is 403 agencies which are not just doing things right, but maybe doing things in the best possible way as per industry standards.” (Image source: Unsplash)

Vaishakh Jhunjhunwala, a senior advertising professional stated that ad industry initiatives only focus on the top 30-40 agencies.

Amul’s 50 years in India: Not without controversies

From entering new markets in Bengaluru and Tamil Nadu to facing ideological conflicts with advocacy groups like PETA, Amul's anniversary prompts examination of its role within India's dairy industry. (Representative image by Jason Dent via Unsplash)

From Amul’s entry into the Bengaluru market to the Amul vs Aavin dispute, the dairy brand has been surrounded in various controversies over the years.