Month: February 2024

Aerospike appoints Khushal Bhansali as country head – India and South Asia

Prior to joining Aerospike, Khushal Bhansali held key leadership positions at companies such as Informatica, BMC Software, Novell/SuSe Inc, and TigerGraph.

In his new role, Khushal Bhansali will lead Aerospike’s business operations for these markets, focusing on expanding the company’s presence, driving growth, and delivering exceptional customer service.

Business Acumen is Key to Entrepreneurial Success: Anupam Mittal at the India Digital Summit 2024

In response to a question from the audience about which sectors young entrepreneurs should focus on, Mittal opined “green energy” and “healthcare”.

Speaking to Vivek Bhargava, Co-founder, ProfitWheel, the moderator of the fireside chat, on the impact of technology and AI capabilities on businesses, Mittal said, “I think technology is going to permeate every business. That is crystal clear; zero percent doubt, it already has. And now, AI will permeate every business. This doesn’t mean every business will be an AI business, but every business will have to become AI-enabled at some point.”

Reliance’s video streaming ambitions to get a boost with Hotstar-JioCinema combine

The merged entity will have a valuation of Rs 70,352 crore ($8.5 billion) on a post-money basis. Reliance Industries will own a controlling stake in the entity and will invest Rs 11,500 crore ($1.4 billion) for its growth strategy. (Image source: Moneycontrol)

Analysts expect the deal to boost Reliance’s position in the country’s fiercely competitive video streaming sector.

Experts decode impact of Reliance-Disney mega $8.5 billion media joint venture

The JV, according to a press statement, is also looking at leading the digital transformation of the media and entertainment industry in India and offer consumers high-quality and comprehensive content offerings anytime and anywhere. (Image source: Moneycontrol)

Reliance Industries Ltd (RIL) and The Walt Disney Company on Wednesday announced the merger of their India TV and streaming media assets, creating an $8.5 billion or ₹70,000 crore entertainment behemoth with RIL holding a controlling stake with over 63% of the combined entity.

Reliance Industries and Disney JV to create media behemoth: 10 big takeaways

According to Elara’s analysis, the merger may result in improved profitability for the combined entity as there may be a reduction in employee cost, production cost and marketing costs on the TV side and content costs, particularly on the OTT side, which could contribute to a more sustainable path to profitability over the medium to long term. (Image source: Moneycontrol)

The joint venture has been valued at Rs 70,352 crore ($8.5 billion). RIL will be injecting Rs 11,500 crore ($1.4 billion) into the venture to support the growth strategy.

Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.

Sony officially pulls out of $10 billion Zee merger: Reports

According to Bloomberg, the Japanese entertainment company made multiple filings to India’s National Company Law Tribunal(NCLT) on Thursday to pull out of the merger agreement with Zee. (Image sourced via Sony website)

While reports of a revived Zee-Sony merger surfaced a fortnight back, Zee denied any such developments.

Dentsu Creative bags the integrated creative mandate of Popeyes

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office.

As per the mandate, Dentsu Creative will develop end-to-end creative solutions for Popeyes India. This includes the development of brand strategy, identity, communication, and a robust digital presence.