Month: February 2024

Reliance’s Viacom18 signs a binding agreement with The Walt Disney Company

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The agreement, which would see the businesses of Viacom18 and Star India combined, would value it at Rs 70, 352 crore on a post money basis.

Xiaomi Technology’s Manu Kumar Jain announces G42’s founding team

Manu Kumar Jain, who had led Xiaomi Technology as global vice president, had joined G42 as chief executive officer in September 2023.

Aakriti Gupta will head the company as the finance director, Reema Dash will take up the designation of a legal director. Sanuj Shah has been onboarded as the program director, and Rahul Pal will look after spearheading the AI efforts.

PayU Payments appoints five new members to its board of directors

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

The board additions also come in at a time when PayU India is working towards a public listing and has begun the process internally.

Reliance Consumer Products inks partnership with Srilankan beverage brand Elephant House

This move is in alignment with Reliance’s strategy to increase its beverage offerings in a market, which is still dominated by multinational giants Coca-Cola and Pepsi. (Image source: News18)

Elephant House is owned by Ceylon Cold Stores, which is Sri Lanka’s largest listed conglomerate. Beverages like Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade, among others, are marketed under the Elephant House brand.

Trends to shape business to consumer conversations in 2024

As conversations become platforms for both marketing and commerce, the trends that will most influence brand-consumer dialogues center around customization and interactivity. (Image source: Unsplash)

To deepen engagement, brands must harness emerging technologies like generative AI for delivering truly customized recommendations and experiences. Adopting these tools to power conversational commerce allows brands to mirror the human relationships consumers seek even at scale, writes Gupshup’s Vartika Verma.

ASUS launches new campaign with comedian Bhuvan Bam

Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16.

his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.

MAdtech Point: Data Clean Rooms as the curator in the digital advertising supply chain

With curation, publishers will be able to collaborate with data providers, brands, and retailers in a privacy compliant manner to build PMPs, package their first-party data with inventory from third-party publishers to sell to buyers. (Representative Image: PAN XIAOZHEN via Unsplash)

Curation shifts the power to leverage, back to the publisher from the DSPs and SSPs and rightfully help the publishers take control over not only their data, but also their partners data, including the advertiser. Clean Rooms as the Curator offers five significant commercial advantages, writes Gowthaman Ragothaman.

RK Swamy’s core is in the space of marketing, which will never change: Shekar Swamy

Shekar Swamy, chief executive officer, RK Swamy Hansa told Storyboard18, “We have expectations from ourselves that we will be more efficient, service our clients better, and have more initiatives in the works that we have already outlined. In a nutshell, the expectation is that the company will be able to meet the demands of our clients in this professional services space.” (Image source: YouTube)

In a press conference that was held today, RK Swamy launched its price band for its upcoming IPO, and outlined plans for the future.

51 percent retailers prioritizing investment in the retail media space: Criteo

The study revealed that 83 percent of publishers globally are open to tap into retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. (Image source: Unsplash)

As per Criteo’s “The Great Defrag: how commerce media will unite advertising in 2024” report, 43 percent are also working to meet demands for retail media in-store, such as digital screens and point of sale displays in physical stores