Month: February 2024

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.

Yellow.ai launches email automation; Gen AI to handle 80 percent of email queries

Seamlessly supporting multiple languages, it integrates with Yellow.ai's omnichannel customer service platform, delivering a comprehensive and personalized support experience. (Image source: Moneycontrol)

Despite many consumers preferring email for customer service, businesses often struggle to manage email inquiries efficiently.

TikTok’s global marketing head Jessica Wong departs

Jessica Wong began her career at University of California, and went on to work across Sony Pictures Television International, PromaxBDA and Sony Pictures Entertainment.

Jessica Wong, who took up the position of global head of marketing in May 2021, looked after category and community marketing across entertainment, music, sports and gaming, grew non-traditional marketing initiatives and led branded marketing campaigns with organisations and influencers.

Are Large Language Models and Generative AI a panacea that ails the enterprise?

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

Generative AI models can sometimes ‘hallucinate’, or generate information not present in the training data resulting in inaccurate or misleading content.

DailyHunt in talks to acquire homegrown app Koo

In 2o23, Koo had integrated OpenAI’s ChatGPT to help users in creation of posts. (Image source: News18)

Mayank Bidawatka, founder, Koo, had announced in September 2023, that Koo was looking for fundraising opportunities or tie-up with a strategic partner, in order to help scale its operations.

Kellogg’s Gary Pilnick’s ‘cereals for dinner’ statement sparks controversy

Carl Quintanilla, the host of CNBC, asked Gary Pilnick if encouragement to consider cereal for dinner could ‘land the wrong way’. He was quick to add that ‘In fact, it’s landing really well right now’, stated a media report.

Gary Pilnick added to CNBC’s Carl Quintanilla that the price of a bowl of cereal with milk and fruit costs less than a dollar, in response to the rising food prices that have left consumers concerned.

Patanjali Foods shares fell over 3 percent; despite ‘no threat’ assurance following SC crackdown on Patanjali Ayurved

At the April 10 hearing, the Supreme Court also rejected the second affidavit of apology submitted by Patanjali and the bench warned them to be ready to face action in the contempt case. Justice Kohli said, "Why should we not treat your apology with the same disdain as shown to the court undertaking? We are not convinced..." (Image source: Moneycontrol)

An apex court bench had issued a show-cause notice to Patanjali Ayurved, co-founded by yoga guru Ramdev, and managing director Balakrishna for going back on their promise to not make “misleading claims” in advertisements for its medicines.

Layoffs: Bumble to cut 350 roles

Bumble competes with Match Group, whose target audience are young users. In a post earnings call, Jones highlighted that Bumble would relaunch its eponymous app. The company would also revamp its premium plus offering, stated an ET report. (Image source: Bumble)

It is expected that the company will incur about $20 million to $25 million in one-time charges through the layoff process.

RK Swamy’s price band for IPO set between Rs 270 – Rs 288 a share

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

On the upper band price, the total size of the issue will be at Rs 423 crore and the total market capitalisation of RK Swamy Limited is at Rs 1,450 crore.