Month: February 2024

40 percent labor time could be automated via AI-generation of ad copy variations: Report

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

82 percent of respondents said inflation had a major impact on their business in the previous year, making it the biggest issue of all for executive teams.

Bill Gates promotes sustainable food startups by intending to stop consuming cheeseburgers

His aim was to put a spotlight on two new startup companies in which he recently invested, who are both working on sustainable alternatives to animal fat and plant extracts. (Image sourced via Forbes)

he billionaire co-founder of Microsoft wanted to highlight the impacts of animal and plant extracts on both the environment as well as the humans.

Radisson Hotel announces 21 new hotels in India; makes debut in Ayodhya

Radisson intends to introduce branded hotels in Vrindavan, Uttar Pradesh, and Ujjain, Madhya Pradesh, solidifying its foothold in the Indian market. (Image source: Moneycontrol)

Radisson Hotel Group leads in India’s pilgrimage sites, eyeing expansion in destinations like Vrindavan and Ujjain. With 21 hotels signed in 2023, the group accelerates its growth, strengthening its foothold in the Indian market.

HDFC Mutual Fund’s new ad by Publicis Worldwide India encourages habit of investing

The film portrays a father sharing an incident from his office with his son, imparting a valuable life lesson in the process.Through this narrative, the brand highlights the importance of starting early investments and planning for the long term.

The ad titled ‘Seekh’ depicts father-son bonding, and promotes systematic investment planning.

Radio AdEx in 2023 touched Rs 2,272 crore: Reports

Another area of growth in the radio landscape is the expansion in the number of Community Radio Stations (CRS) in the country. (Image source: Unsplash)

Real estate remained the biggest spender on radio advertising, holding a 16 percent share as contribution to total radio AdEx in 2023.

Out-of-home hit a total AdEx of Rs. 4,140 crore in 2023: Reports

Looking at OOH AdEx by category, real estate and construction materials maintained its lead, with a 19 percent share. FMCG which had moved up in share to 13 percent in 2022 rolled back to a 11percent share. Organised retail maintained its 13percent share. Telecom, which at one time was the largest contributor to OOH AdEx now has a share of just five percent. (Image source: Unsplash)

OOH has maintained its share of 4percent, similar to the share of OOH in global AdEx.

SRK and YouTuber Technical Guruji collaborate to unveil Realme’s new smartphone

Realme appointed SRK as its brand ambassador for Realme smartphones in May 2023. The announcement was made during the launch of the Realme 11 Pro Series 5G in India.

The ad campaign is a part of a nine-minute long video episode titled ‘Zooming in with Real SRK’, hosted by Gaurav, popularly known as Technical Guruji. The video is accessible on Realme’s YouTube channel.

Print AdEx falls short of pre-pandemic peak, touches Rs 19,250 crore in 2023: Reports

According to INS many newsprint mills, across the world as well as in India, have either suspended their operations or ceased newsprint production entirely, causing concerns about the continuity of supply of newsprint across the country. (Representative image by Bank Phrom via Unsplash)

According to the Madison advertising report released on Thursday, print’s share of AdEx stood at 19 percent in 2023.