Month: February 2024

Digital surges to 60 percent of total media spends for Coca-Cola; Global CEO James Quincey

The net operating revenue of the company stood at $10,849 million in Q4 FY23, up by 7% from the same quarter previous fiscal when it was $10,125 million. (Representative Image: Soheb Zaidi via Unsplash)

During the Coca-Cola earnings call, Chairman and CEO James Quincey said that the company saw robust growth in 2023, especially in India.

TV AdEx grew 7 percent in 2023, touched Rs 32,886 crores: Reports

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

According to Madison analysis, a major reason for the lacklustre performance of linear TV during 2023 could be attributed to the intense competition that emerged because of the splitting of ownership of IPL TV and digital rights and Jio’s decision to allow streaming of IPL free of cost.

Digital ad growth stumbles in India in 2023, startups and regulations play spoilsport: Reports

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

As per Madison report, digital AdEx grew only 15 percent in 2023, compared to 50 percent in 2021 and 35 percent in 2022.

2023 AdEx slips just below Rs 1 lakh crore, lowest growth in 6 years: Reports

‘In 2023 despite GDP having grown at 7.3 percent, AdEx seems to have grown at only 10 percent which is the lowest growth Indian AdEX has seen in the last 6 years, except the COVID year,” the report added. (Representative Image: Eleni Afiontzi via Unsplash)

According to the Madison Report, India’s 2023 AdEx growth has hit a six year low, except the COVID year.

Nielsen expands YouTube CTV ads measurement in 11 countries; India included

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The addition of YouTube CTV into Nielsen ONE Ads internationally gives advertisers and agencies a comprehensive view of campaigns across multiple platforms.

Mozilla to layoff 60 employees

Mozilla will also pull the shutters down of 2018 launched Hubs, a 3D digital world. Further, it will also scale back investments in mozilla.social Mastodon. (Image source: Official website)

The move is in order to scale back its investment in several products.

Why digital is the right medium for Tata IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

Conversations threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.
 

ESPN, Fox and Warner Bros reviewing CEO candidates for new streaming venture

FuboTV also alleged that the media companies charged fees that were as much as 30 to 50 percent higher than the rates they charged other distributors. And, this latest move to launch a sports streamer is to capture the market all for themselves. (Image source: Official website and Sketchfab)

Pete Distad, who had led Apple as senior director, video/sports/TV+ business, operations, and distribution, and is currently a board member at CoachArt is among the top candidates the media companies are considering, highlighted in a media report.

CAIT seeks clarification from RBI over Paytm Payments Bank restrictions

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

CAIT National President B C Bhartia & Secretary General Praveen Khandelwal in communication to Das said that trading community fully supports the measures undertaken by the RBI, we respectfully request clarification on specific irregularities related to Paytm.