February 2024 – Page 55

Tata Digital to integrate assets BigBasket, 1mg and Cliq under Tata Neu app

As per reports, Tata Digital’s flagship digi-asset BigBasket is looking to raise around $100 million in funding from its parent Tata Sons. (Image source: Moneycontrol)

According to the company this will increase efficiency in operations.

Terribly Tiny Tales unveils Instagram film with Philips Airfryer on Valentine’s

The ad campaign is crafted to celebrate Valentine’s Day 2024 with a romantic culinary gesture with the help of a Philips AirFryer,

The ad film features newlyweds Mukti Mohan and Kunal Thakur, urging viewers to express their affection by preparing a romantic homemade meal for their partners this Valentine’s Day.

Saffola launches new ad film to promote healthier lifestyle

Conceptualized by Mullen Lintas, the TVC opens with a young 40-year-old man sharing the news of his promotion as the CEO with his family.

The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to prevent the early onset of health issues that are typically experienced at the age of 60, arising now at the age of 40

Community Radio advertising gets a boost: Extended time and hiked rates in new policy guidelines

In December 2002, the Government of India approved a policy for the grant of licences for setting up of Community Radio Stations to well established educational institutions, including IITs/IIMs. The matter was reconsidered in the year 2006 and the Government decided to broadbase the policy by bringing ‘non-profit’ organisations like civil society organisations, voluntary organisations, etc, under its ambit in order to allow greater participation by civil society on issues relating to development and social change. (Representative Image: Csongor Schmutc via Unsplash)

Provisions for participation of women in content creation that states that at least half of the Advisory and Content Committee members should be women, have also been added in the Revised Guidelines to encourage women in the sector.

Passenger Vehicles segment records 3,93,250 units sale and 13 percent YoY growth

The downturn was influenced by heavy discounting and selective financing further affected by economic worries and the electoral climate.

While growth and optimism continue within the commercial 3W market, intensified competition from electric models underscores a significant market shift – now 55 percent electrified.

Mahindra Finance & IBM collaborate to drive financial inclusion

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

This app will enable consumers from both metros and non-metros to have 24×7 digital access to avail and manage products & solutions.

Pizza Hut and Tinder team up for a special Valentine’s month treat

As part of the collaboration, Tinder users in India will encounter a Pizza Hut Profile Card within the Tinder app.

This partnership capitalizes on the shared values of both brands: creating moments of joy and fostering purposeful connections.

Tata Passenger Electric Mobility slashes prices of bestselling EVs

The India EV market experienced an increase. (Image sourced from CNBC)

Tata Passenger Electric Mobility has slashed the prices of Nexon.ev and Tiago.ev, with the objective of making EVs more accessible to Indian customers.

Akasa Air enters into partnership with digital agency The Content Lab

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

The Content Lab will oversee Akasa’s social media marketing, digital initiatives, and content creation mandates.

Genpact elevates Vidya Rao as chief technology and transformation officer

Vidya Rao started her career at Blue Chip Computer Consultants and went on to work across Infosys, Wipro, Cambridge Technology Partners and Accenture. She was also a board member at Micro Focus.

Vidya Rao will look into establishing a robust data office to enhance Genpact’s data capabilities.