February 2024 – Page 56

OnePlus’s brick and mortar retail presence plans hit a bump; OnePlus phones spotted in grey markets

ORA is the registered Organised Retail Association which has 23 members including Poorvika, Sangeetha, Big C, and Pooja in the Southern and Western regions. (Image source: Unsplash)

Due to a lag in margins, negligible in-store promoters, delayed supplies and very small on-ground team, retailers have questioned the feasibility of the company’s expansion strategies.

From k-khana to k-drama; hottest Valentine’s Day culinary trends: Godrej report

According to reports, Zepto, Swiggy Instamart and Zomato’s Blinkit, saw their highest ever single-day sales, breaking previous records on New Year's Eve. (Representative image by Niranjan Photographs via Unsplash)

Here are the hottest culinary trends destined to captivate your loved one this Valentine’s Day.

2023 saw maximum intercity travel by Indians: Uber report

The index highlights key trends, including the most popular destinations as chosen by riders in 2023, which is a list of popular tourist destinations, off-beat routes, and religious pilgrimages. (Representative image by Kendal Percimoney via Unsplash)

2023 saw the highest ever Intercity trips booked on the Uber platform, buoyed by a sharp rise in leisure and religious travel in the country, and backed by the marked improvement in the road infrastructure.

CTV Surge: Addressable TV to reach over 45 million Indian homes

Sports is set to witness a renewed focus on immersive experiences, facilitated by affordable 5G and next-gen VR headsets.(Representative image via Unsplash)

The surge is attributed to major sporting events such as the IPL and World Cup, acting as catalysts to boost viewership on connected smart televisions.

Stellantis elevates Shishir Mishra as brand director – Citroen, India

Shishir Mishra began his career as a marketing executive at Onida and went on to work across Ford Motor Credit Company, ICICI Bank, HDFC Ergo General Insurance, Toyota Financial Services India and Banque PSA Finance.

Previously, Shishir Mishra was the director and head – Stellantis sales and marketing synergy – India.

Warner Media appoints Vaibhav Nagpal as head – partner relations and music acquisition

Vaibhav Nagpal has spearheaded the content and partner relation verticals at Hungama Digital Media Entertainment and has a proven track record in implementing strategies that have significantly boosted revenue milestones.

Vaibhav Nagpal brings in 14 years of experience in the digital media entertainment industry, with a focus on partnerships, acquisition, and music distribution.

Visa appoints Shruti Gupta as vice president and head – CRM, India and South Asia

Shruti Gupta has a master’s degree in business administration from FORE School of Management and a bachelor’s degree in science from Delhi University.

In her role, Shruti Gupta will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions.

Ranveer Singh formally publicizes himself as co-founder of Bold Care

Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being. (Image source: Moneycontrol)

This announcement comes on the heels of Bold Care’s wildly successful #TakeBoldCareofHer campaign, which featured Singh in a series of humorous and thought-provoking videos that tackled common misconceptions and taboos surrounding men’s sexual health.

Indian ad revenue set to soar to Rs1,55,386 crore in 2024: GroupM India

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

At 10.2 percent India will be the fastest growing top market said the report from GroupM India.

Mahindra Finance to collaborate with IBM to launch new super-app

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

The super-app will act as a digital enabler for customers in metro as well as non-metro cities. It will provide them with 24×7 access to products and solutions in a simple and secure manner.