Month: February 2024

82 percent Indians expect to benefit personally from AI in the next 5 years: Google-IPSOS survey

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)


As per the report, Indians are also enthusiastic about the impact of AI on their work, with 80 percent believing it will be beneficial for them individually. Significantly greater than a global average of 65 percent, 95 percent of Indians have talked about AI in their workplaces.

Viacom18 and JioCinema announce new innovations for advertisers ahead of IPL

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and drive better engagement through innovation.

‘One Nation One Election’ possible? India Inc shows full support

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative Image: Phil Scroggs via Unsplash)

Former President Ram Nath Kovind presided over a panel of representatives from industry bodies FICCI and CII and high-level committee members to discuss One Nation One Election and its benefits.

Self-care brand 82°E rolls out a campaign for 82°E Man, men’s skincare products

The latest offering includes an innovative 2-in-1 Moisturiser with SPF 40 PA +++ with Gotu Kola and Ceramides, and a 3-in-1 Face, Beard and Body Cleanser with Arjuna and Betaine in two fragrance variants: Fresh Citrus and Woody Oud.

The launch campaign of 82°E Man has been conceived and executed by Tilt Brand Solutions, a part of Quotient Ventures – in association with design studio Sharpener. The campaign highlights an approach to self-care.

IPL sponsorships: Why smaller startups will be missing in action this season

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In the wake of the funding winter gripping the sector, startups have slashed marketing budgets and are viewing Indian Premier League sponsorships with caution. Especially the smaller ones.However, the overall sponsorship landscape remains resilient, as exiting brands will make room for new entrants across various categories in the ever-enticing IPL arena.

Banijay Asia forays into SouthEast Asia through CreAsia Studio

Jessica Kam Engle has been appointed as executive vice president and business head of CreAsia Studio. Her responsibilities will include focusing on local collaborations for local originals and Banijay IP adaptations. (Image source: Official website)

Banijay Asia, a joint venture between Dhar and Banijay Group, had established the company and also owns Endemol Shine India.

BYJU’s cut marketing spends by 20 percent in FY23: Report

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

BCCI sought Byju’s insolvency at NCLT over default in payment of Rs 158 crore.