Month: February 2024

How retail media channels are boosting marketing initiatives: Publicis report

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

Retail media channels are increasingly popular in growth marketing. 97 percent of marketers are fully aware of retail media, with 69 percent of them having used or currently using it for growth marketing initiatives.

Bridgestone appoints Hiroshi Yoshizane as managing director – India

Bridgestone Corporation underwent a global restructuring where India was reorganised under East to create Asia Pacific, India and China as a strategic business unit (SBU). (Image source: Unsplash)

Hiroshi Yoshizane will succeed Stefano Sanchini, who took up the position in January 2023 replacing incumbent Parag Satpute.

Tata Motors and Bandhan Bank sign MoU to finance commercial vehicle buyers

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

As per the MoU, Bandhan Bank will offer convenient financing solutions to customers across the commercial vehicle portfolio of Tata Motors. The customers will benefit from the lender’s wide network across the country as well as its easy repayment plans.

India is our second-largest revenue source after North America: Timex’s Tobias Reiss-Schmidt

According to Reiss-Schmidt, purchasing a smartwatch doesn’t mean someone is lost to the analog watch brand entirely. In fact, we welcome smartwatches as an entry point. Many consumers start with a smartwatch, using it during workouts or travel, and later switch to an analog watch for different occasions like night outs and others.

Timex Group President and CEO Tobias Reiss-Schmidt spoke to Storyboard18 about the company’s ‘Waste More Time’ campaign and how it aligns with the vision for the brand in India and globally.

Havas acquires B2B marketing agency Ledger Bennett

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

Ledger Bennett operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn.