Month: February 2024

Beverage company Coca-Cola rolls out Coca-Cola spiced

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

Coca-Cola announces the launch of permanent flavour Coca-Cola spiced to diversify its portfolio.

Meta to start labelling AI generated content across all Meta platforms

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

This step will help to regulate the potential malicious use of AI and protect the users from misinformation and disinformation on social media.

Byju’s controversies that made headlines

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

Byju’s is currently facing a substantial financial crisis as its lenders and shareholders are mounting pressure on CEO Byju Raveendran.

Emirates labelled as official global airline partner of the NBA

The sponsorship will also grant Emirates visibility at other marquee league events such as NBA Crossover, NBA All-Star and NBA Finals Legacy Project. Emirates branding will be prominently displayed through virtual in-arena signage and on top of the backboard during NBA games that would be televised nationally. (Image source: Moneycontrol)

The National Basketball Association (NBA) has inked a multi year partnership deal with Emirates airline where the in-season tournament will be renamed as the Emirates NBA cup.

Bisleri expands its presence across UAE with sports partnerships

According to Bisleri, the brand’s main emphasis will be on keeping the players and consumers hydrated throughout the sporting event. Through this partnership, Bisleri will have on-ground branding presence and visibility at the events and generate consumer experiences.

The Indian multinational packaged drinking water company has collaborated with Dubai Marathon, The International League T20, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and AbuDhabi Knight Riders as official hydration partners.

Print struggles while OOH, radio, and cinema hold steady in 2023 AdEx: Reports

As per a dentsu report, the advertising industry in the country clocked 8.6 percent growth in 2023, reaching a market size of Rs 93,166 crore. Projections indicate a further 9 percent growth, targeting Rs 1,01,591 crore by the end of 2024. (Photo by Yonghyun Lee on Unsplash)

According to a dentsu report, in 2023, print media contributed 20 percent to the total advertising spends of the year, witnessing a 1.8 percent decline over 2022.

Middle-income households showing some “signs of stress”, says Nestle MD Suresh Narayanan

Household consumption in India is witnessing duality.the rich Indians are acquiring more premium goods while the middle income segment is showing “signs of stress,” Narayanan said.

There was expected to be a lot more buoyancy in consumption. People did by more cars and more luxury items during the Diwali festive period. However, the demand for common man’s products was relatively muted, Narayanan said.

Exclusive: Volkswagen India’s Rs 150-180 crore media business up for grabs; calls for pitch

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

German automaker Volkswagen initiated a global review of its media planning and buying account. Its contract with PHD ended last year. Media spends in India are in the range of Rs150-180 crore.

Emami reports Rs 165.73 crore ad spend for the Dec quarter of FY24

Total revenue of the company stood at Rs 996.32 crore, up 1.38 percent from Rs 982.72 crore last year, the company said in a regulatory filing. (Image source: Moneycontrol)

Throughout the quarter, the Company introduced Zandu Agni Balm, a potent multi-purpose balm aimed at countering regional competition and expanding its overall balm portfolio market share.