Month: February 2024

Zero tolerance to any content violations from platforms and users involving minors: MoS Rajeev Chandrasekhar

When asked if the IT Rules are far-reaching Chandrasekhar said, “Anybody who characterizes the IT Rules as being arbitrary or far reaching or censorship has not read the IT Rules well.”

Rajeev Chandrasekhar, Minister of State, Electronics and Information Technology, Government of India, on platforms and safety of digital Nagriks.

Turkish brand Trendyol to sell exclusively on Myntra

Trendyol ventured into the Indian market in the second half of 2022 and has been selling on all the three e-commerce platforms since then.. (Image source: Moneycontrol)

Trendyol ventured into the Indian market in the second half of 2022 and has been selling on all the three e-commerce platforms since then.

General Election 2024: Ogilvy, McCann, Crayons, Cosmos, Efficacy, many more vying for BJP campaign accounts

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

Other than the heavyweight contenders such as Ogilvy and McCann, agencies like Efficacy Worldwide, Cosmos Maya, Crayons, Moving Pixels, Vishista VFX and Thought Blurb Communications are also in the fray for different parts of BJP’s campaign business.

Three out of five kirana store owners to switch from Paytm to other payment apps

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

The Reserve Bank of India (RBI) instructed Paytm Payments Bank to stop taking new deposits and allowing credit transactions after February 29 due to supervisory concerns and failure to adhere to the rules.

ex-TikTok employee sues company for wrongful termination based on sex, age bias

In a joint statement, Puris’s lawyers Marjorie Mesidor and Monica Hincken said that she faced swift retaliation for complaining about discrimination despite being "enormously successful" at her job. (Representative Image: Solen Feyissa via Unsplash)

Katie Puris stated in the complaint filed in Manhattan federal court, that her firing in 2022 was the result of a series of incidents, where she reported bias and even sexual harassment to supervisors and human resources.

Which category does Edelweiss’s Radhika Gupta think will zoom in India?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Lab-grown diamonds (LGDs) are gaining an increasing share of the global diamond market each year, with the market share expected to amount to ten percent in 2030, as per Statista.

What is the price for responsible use of consumer data?

Responsible use of consumer data is an agenda that should not be limited to advertising or marketing. This should be a board room initiative, directly led by the CEO to ensure that, as brands and publishers, they control the destiny of their business by directly holding the relationship with their consumers. (Image source: Unsplash)

Recent programmatic transparency study from ANA threw some light on this. Close to 23$ went towards automation and 6$ went towards related data, presumably additional to the existing cost of advertising. So net net, give or take, cost of digital advertising is around 40$ for every 100$ spent, writes Gowthaman Ragothaman.

FCB names Andrés Ordóñez as Global CCO; replacing Susan Credle, now IPG creative advisor

During his tenure at FCB Chicago, which started in 2019, the Columbia native Andres Ordóñez spearheaded initiatives that resulted in the addition of 40 new brands to the agency’s portfolio. His strategic leadership and ability to forge strong client relationships have been instrumental in positioning FCB as a creative powerhouse in the industry.

Andrés Ordóñez previously served as the Chief Creative Officer at FCB’s Chicago office.

Ayodhya welcomes KFC with caveat: No chicken, just finger-lickin’ vegetarian goodness

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

KFC has currently set up on the Ayodhya-Lucknow highway because of the restrictions. Vishal Singh, government official in Ayodhya said that KFC too will be provided a space in Ayodhya if it decides to sell only vegetarian items.